Studyportals
M.Sc. Online

Marketing Analytics (Online)

American University Washington DC

12 months
Duration
21744 USD/year
21744 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Marketing Analytics (Online) from American University Washington DC prepares students to apply digital marketing and analytic skills to make data-driven decisions. In as few as 12 to 15 months, students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis. 

Overview

Marketing Analytics (Online) from American University Washington DC is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career.  

Students at Marketing Analytics (Online) from American University Washington DC will:

  • learn how to use market data and digital marketing tools through specialized courses 
  • help their businesses make more informed decisions and allocate resources efficiently.

Programme Structure

Courses include:

  • Marketing Management
  • Brand Strategy
  • Integrated Marketing Communications
  • Marketing Analytics
  • Applied Managerial Statistics
  • Business Insights through Analytics
  • Database and Big Data
  • Predictive Analytics
  • Business Intelligence
  • Machine Learning

Key information

Duration

  • Part-time
    • 12 months

Start dates & application deadlines

More details

Applications are accepted and admissions decisions are made on a rolling basis.

Credits

33 alternative credits

Delivered

Online

Academic requirements

GRE admission requirements GRE®
Required
GMAT admission requirements GMAT
Required

Other requirements

General requirements

  • Online Application
    • Application Fee
    • Personal Statement
    • Résumé
    • Two letters of recommendation are required. 
    • Transcripts
    • English Language Proficiency
    • Official Transcripts
    • GRE/GMAT Optional

Tuition Fee

To alway see correct tuition fees
  • International

    21744 USD/year
    Tuition Fee
    Based on the tuition of 10872 USD per semester during 12 months.
  • National

    21744 USD/year
    Tuition Fee
    Based on the tuition of 10872 USD per semester during 12 months.

$1,812 per credit hour

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing Analytics (Online)
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American University Washington DC

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