Sport Management 

Overview

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge in the field. 

You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The Sport Management  programme at the University of Stirling  is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. 

You’ll also have invaluable opportunities to undertake an internship with a sporting organisation and organise a local sports event with our industry partners. 

By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

Career opportunities

This Masters will prepare you for a career in sport management with a local authority, commercial organisation or voluntary sports organisation like a governing body of sport. 

A key benefit of the course is that you will leave with an in-depth knowledge of management that could apply in other sectors too.

• Get real-world experience by completing an internship with a sports organisation
• Organise and market a sports event to put your new skills into practice
• 96% of our postgraduate leavers are in employment or further study within six months of graduating