12 months
18645 GBP/year
9350 GBP/year
Tuition fee
Apply date
Start date


Graduate from this Multichannel Retail Marketing course offered by the University of Stirling with excellent career prospects, equipped with an in-depth knowledge of different dimensions of retail marketing and a range of practical and analytical skills.

Visit the official programme website for more information


The MSc Multichannel Retail Marketing  at the University of Stirling  will provide you with a comprehensive knowledge of core marketing principles, along with an additional focus on multichannel retailing, that will prepare you for a career in retailing and marketing management. The course has been designed to develop your knowledge and understanding of multichannel practices and their strategic importance to businesses as varied as retailers, manufacturers, or brand owners, as they consider the many routes by which they interact with customers.

Many of the modules that make up the MSc Multichannel Retail Marketing are taught by staff from the University of Stirling’s Institute for Retail Studies. Not only are teachers on the course research active but, drawing on the Institute’s thirty-five years of work within the retail sector, they also have a deep understanding of the practical issues involved in multichannel retailing. Our research-led teaching approach is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects.


We have been offering courses in retailing since the mid-1980s and now have several hundred alumni from our Undergraduate, MSc and MBA in Retail courses. Many of these alumni are now in senior managerial positions in retailers or supply chains in the UK, Europe and throughout Asia. This extensive network of alumni provides us with contacts and opportunities in businesses across the retail and marketing sectors around the world.

Typical roles for graduates with this qualification include retail manager, retail brand manager, retail marketing executive, product marketing manager or consultant. Career opportunities exist not only in the retail sector itself but increasingly in suppliers, digital service providers and non-profit sectors. There is high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing you have excellent career prospects.


The MSc Multichannel Retail Marketing course is accredited by the Chartered Institute of Marketing (CIM).

Programme Structure

Courses include:

  • Responsible Marketing Management
  • Strategic Marketing Practice
  • Marketing Communications and the Consumer
  • Professional Skills in Marketing
  • Marketing & the Supply Chain
  • Multi-Channel Marketing and Retailing

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines

More details

International applicants requiring a student visa are advised to apply at least eight weeks in advance of the start date.


IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

English requirements

IELTS admission requirements IELTS
TOEFL admission requirements TOEFL® IBT

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Stirling and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

  • A minimum of a second class honours degree or equivalent.  
  • Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
  • No background in business is required but you will need to have a strong interest in retailing or multichannel marketing to get the most from the course.

Tuition Fee

To alway see correct tuition fees
  • International

    18645 GBP/year
    Tuition Fee
    Based on the tuition of 18645 GBP per year during 12 months.
  • National

    9350 GBP/year
    Tuition Fee
    Based on the tuition of 9350 GBP per year during 12 months.

Living costs for Stirling

660 - 1140 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Multichannel Retail Marketing
University of Stirling


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