The MSc Multichannel Retail Marketing at the University of Stirling will provide you with a comprehensive knowledge of core marketing principles, along with an additional focus on multichannel retailing, that will prepare you for a career in retailing and marketing management. The course has been designed to develop your knowledge and understanding of multichannel practices and their strategic importance to businesses as varied as retailers, manufacturers, or brand owners, as they consider the many routes by which they interact with customers.
Many of the modules that make up the MSc Multichannel Retail Marketing are taught by staff from the University of Stirling’s Institute for Retail Studies. Not only are teachers on the course research active but, drawing on the Institute’s thirty-five years of work within the retail sector, they also have a deep understanding of the practical issues involved in multichannel retailing. Our research-led teaching approach is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects.
We have been offering courses in retailing since the mid-1980s and now have several hundred alumni from our Undergraduate, MSc and MBA in Retail courses. Many of these alumni are now in senior managerial positions in retailers or supply chains in the UK, Europe and throughout Asia. This extensive network of alumni provides us with contacts and opportunities in businesses across the retail and marketing sectors around the world.
Typical roles for graduates with this qualification include retail manager, retail brand manager, retail marketing executive, product marketing manager or consultant. Career opportunities exist not only in the retail sector itself but increasingly in suppliers, digital service providers and non-profit sectors. There is high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing you have excellent career prospects.
The MSc Multichannel Retail Marketing course is accredited by the Chartered Institute of Marketing (CIM).
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- Responsible Marketing Management
- Strategic Marketing Practice
- Marketing Communications and the Consumer
- Professional Skills in Marketing
- Marketing & the Supply Chain
- Multi-Channel Marketing and Retailing
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- 12 months
- 24 months
Start dates & application deadlines
- StartingApply anytime.
International applicants requiring a student visa are advised to apply at least eight weeks in advance of the start date.
DisciplinesMarketing Retail Management Digital Marketing View 308 other Masters in Digital Marketing in United Kingdom
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- A minimum of a second class honours degree or equivalent.
- Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
- No background in business is required but you will need to have a strong interest in retailing or multichannel marketing to get the most from the course.
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International18645 GBP/yearTuition FeeBased on the tuition of 18645 GBP per year during 12 months.
National9350 GBP/yearTuition FeeBased on the tuition of 9350 GBP per year during 12 months.
Living costs for Stirling
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.