Marketing

Overview

University of Stirling 's Masters in Marketing   gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and digital marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

Career opportunities

Graduates from the MSc Marketing have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India.MSc Marketing graduates in the past three years are currently employed as:

• Marketing and Communications Officer, Stirling Council (UK)
• Sales Consultant, Yves Saint Laurent (UK)
• Marketing Communications Associate, Eugenides Foundation (Greece)
• Global Sales, Karma Medical Products (Taiwan)
• Social Media Manager, Liquorice - Digital Innovation for Brands (Africa)

Accreditation

The programme is accredited by the Chartered Institute of Marketing (CIM).