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Overview
Key facts:
- Luxury companies need outstanding aspirational marketing content while being able to deliver unique luxury customer experiences. Luxury companies have to launch new challenges and master Customer Centric Culture (CCC) to promote and develop their brand strategies, innovation, digital exclusivity, luxury experience, omni-channel retailing, generational challenges, value creation and sustainable competitive advantage.
- Luxury Marketing students at the NEOMA Business School learn to predict customer behaviour in multi-cultural environments and develop and implement successful marketing strategies for launching products and services in luxury industries. At the same time, they master the tools to put the in-store luxury experience online and bring the online experience into the store while learning how to manage a luxury brand with an origin and brand heritage.
Programme Structure
Students learn and implement knowledge and skills that enable them to:- Develop brand equity and construct a strong brand portfolio
- Develop highly pleasurable, experience-based, omni-channel strategies providing luxury experiences throughout the customer journey
- Master the different communication disciplines and tools in order to develop efficient integrated marketing communications strategies for luxury brands and companies
- Master the fundamentals of digital communication processes in luxury industries
- Work effectively with digital/social media experts in order to create value and relevant digital content through the digitalisation of communication processes for luxury brands
- Use digitalisation in luxury hospitality to personalise luxury service and build online exclusivity and loyalty
- Master how to put the in-store luxury experience online and bring the online experience in the store
Key information
Duration
- Full-time
- 15 months
Start dates & application deadlines
- StartingApply anytime.
More details
- Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.
Language
English
IELTS 6
Credits
90 ECTS
Delivered
On Campus
Disciplines
Marketing Fashion, Textiles and Luxury Goods Digital Marketing View 37 other Masters in Digital Marketing in FranceAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6
Other requirements
General requirements
Luxury marketing offers exciting career opportunities. This rhymes with a significant desire to master heritage brands and network with niche market segments. Applicants must possess and demonstrate the following qualities:
- The first quality is a strong motivation (a hard-working capacity, an ability to adapt and learn fast).
- The second quality is the technical proficiency (including analytical skills and advanced computer skills).
- The third quality is curiosity (real interest to human interactions and the spirit of innovation).
SHORT TRACK:
- 4-year Bachelor’s degree (Origin of the academic background : economy, business, science, etc.)
- Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)
- 3-year Bachelor’s degree (Open to all backgrounds)
- Proof of English language ability is required during the application process (TOEIC, TOEFL, IELTS 6 or equivalent)
Tuition Fee
To alway see correct tuition fees
-
International
13840 EUR/yearTuition FeeBased on the tuition of 17300 EUR for the full programme during 15 months. -
EU/EEA
13840 EUR/yearTuition FeeBased on the tuition of 17300 EUR for the full programme during 15 months.
- Short track : €17,300
- Long track (2-year MSc option) : €27,000
Living costs for Rouen
750 - 1050 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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