Studyportals
M.Sc. On Campus

International Marketing and Brand Management

NEOMA Business School

15 months
Duration
16900 EUR/year
16900 EUR/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The MSc International Marketing and Brand Management at the NEOMA Business School is a full-time Master’s degree programme taught in English that offers insight into marketing and brand management characterised by digital change while also providing key digital certifications.

Overview

Key facts:

  • The International Marketing and Brand Management programme at the NEOMA Business School aims at preparing students for diverse marketing career, in the current international marketplace characterised by radical digital change.
  • Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products and services attractive for consumers, while making a comprehensive review of the ways to manage beneficial customer relationships in order to develop business.

Programme Structure

At the end of the programme, students are able to:
  • Master the fundamentals of brand and product management with a good knowledge of key branding concepts and analytical thinking skills about brands.
  • Know how to develop an effective integrated marketing communication strategy and integrate digital communication in order to best communicate the brand’s value to customers.
  • Know how to develop multi-channel business performance by building on sales force management and trade marketing actions while also developing successful management of retail operations and category management.
  • Understand the specificities of services marketing and know how to develop successful marketing strategies in this field.
  • Recognise the ethical issues that arise in marketing contexts and develop skilful ethical decision-making habits in relation to all marketing decisions involved in the marketing mix.

Key information

Duration

  • Full-time
    • 15 months

Start dates & application deadlines

More details
  • Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Careers in marketing are various and exciting, combining creativity, rational/analytical decisions, and leadership challenges.

  • The first set of required qualities regroups a strong motivation and a hard-working capacity.
  • The second set of qualities gathers analytical skills and project management skills.
  • The third set of qualities englobes communication skills, creativity, initiative, and leadership skills.

Tuition Fee

To alway see correct tuition fees
  • International

    16900 EUR/year
    Tuition Fee
    Based on the tuition of 16900 EUR per year during 15 months.
  • EU/EEA

    16900 EUR/year
    Tuition Fee
    Based on the tuition of 16900 EUR per year during 15 months.
  • Short track : €16,900
  • Long track (2-year MSc option) : €26,400

Living costs for Rouen

750 - 1050 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

International Marketing and Brand Management
-
NEOMA Business School

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