Digital Expertise for Marketing, M.Sc. | NEOMA Business School | Rouen, France
M.Sc. On Campus

Digital Expertise for Marketing

15 months
14320 EUR/year
14320 EUR/year
Tuition fee
Apply date
Start date


The Digital Expertise for Marketing programme at the NEOMA Business School is intended for students who aim to pursue careers in the digital marketing world.


Key facts:

  • During the programme, students will be exposed to the current issues facing marketing managers, including, among others, how to navigate the complex social world of digital culture, engage with tools to better target consumers and increase sales, apply creativity to design and conceive and apply meaningful metrics.
  • The courses tackle emerging and challenging subjects such as: digital advertising, influencer communication management, business models based on artificial intelligence, omni-channel marketing and sales, and community management.
  • The programme at the NEOMA Business School also offers students an environment conducive to developing soft skills relating to leadership, teamwork, and network building. Designed to prepare future marketing leaders who understand the digital present and future of the marketing sector, the Digital Expertise for Marketing programme trains the leaders driving digital transformation in communication.

Programme Structure

At the end of the programme, students will be able to:
  • Implement digital transformation in companies based on the overall strategic vision and apply knowledge of digital disruption techniques
  • Design digital marketing communications and effectively deliver these communications to the target audience using a mix of digital media
  • Analyse quantitative and qualitative company-level and industry-level data and draw managerial insights based on the data analysis
  • Implement multichannel distribution strategies driven by e-commerce and m-commerce sales
  • Understand the basics of designing successful digital products (websites and apps)

Key information


  • Full-time
    • 15 months

Start dates & application deadlines

More details
  • Recruitment is carried out on a rolling admissions basis. However, given the limited number of places, candidates are advised to apply as early as possible.




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Careers in digital marketing are well-known for being challenging and exciting due to the fantastic opportunities that they provide.

  • The first quality required by this major is a strong motivation, a real interest, a hard-working capacity, and an ability to adapt and learn fast.
  • The second quality required is the technical proficiency, including analytical skills and advanced computer skills.
  • The third quality is the spirit of innovation.

Tuition Fee

To alway see correct tuition fees
  • International

    14320 EUR/year
    Tuition Fee
    Based on the tuition of 17900 EUR for the full programme during 15 months.
  • EU/EEA

    14320 EUR/year
    Tuition Fee
    Based on the tuition of 17900 EUR for the full programme during 15 months.
  • Short track : €17,900
  • Long track (2-year MSc option) : €28,100

Living costs for Rouen

750 - 1050 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Interested in financing your studies? Find a student loan that works for you.

Financing partner Prodigy Finance Loans for tuition and living costs from $15,000


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital Expertise for Marketing
NEOMA Business School
Digital Expertise for Marketing
NEOMA Business School


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