Digital Marketing

Overview

Our MSc in Digital Marketing from Heriot-Watt University Dubai enables students to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3.  Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

Careers

Heriot-Watt is a global university and classes are shared with students from a range of MSc programmes and nationalities providing opportunities for professional networking that will be of benefit in professional life. Students gain experience in online collaborative working, business presentation creation, report writing and business research techniques. Students also can become involved in the Heriot-Watt Marketing Society, a student-run society which hosts speakers from industry and organises social events.

Accreditation

The MSc is accredited by the Chartered Institute of Marketing (CIM) within the Graduate Gateway programmes. This provides graduate with a credit for prior learning upon completion of their degree or the choice of self-study for a CIM qualification during their programme of study.