Advanced Master in Digital Strategy Management

Overview

Based in our Paris campus, this Advanced Master in Digital Strategy Management from Grenoble School of Management is 100% digital-focused. It combines topics including digital project management, digital transformation, online advertising, marketing and content creation and other web-related disciplines which, combined, go together to create a renowned international program which meets the needs of learners who are passionate about the digital world.

Lectures and workshops focus on the digital strategy topics and tools that are essential to be at the cutting-edge of the digital revolution. All of this is done within the context of businesses that trade cross-border and around the world. From web management to digital transformations, participants benefit from courses taught in English by highly-qualified specialists. Our internationally-based teachers include entrepreneurs and real world practitioners with decades of experience of working in the digital field.

The program's 360 degree approach to digital gives students the skills and insights they need to manage challenges in digital technology and digital transformation. The Digital Strategy Management program is ideally suited to those who want to be at the forefront of driving innovation and transformation while developing their digital management capacities.

Program mission

• To provide digital business strategy training for managers within an international context.

• To provide training for future managers and directors in charge of digital business transformations over the medium and long term.

• To enable middle and top management as well as future managers to make the right choices for a digital transformation and deploy them effectively within their organizations.

• To meet the needs of companies for postgraduate professionals with competitive skills in digital strategy projects and change management.

Key benefits

•  A cutting-edge program ahead of the latest trends in digital business, digital communications and marketing, and agile project management

•  A program entirely focused on digital business strategy

•  Courses taught in English using a mix of innovative and digital tools: live digital consultancy cases, blended learning, content creation and social media engagement, video interviews, audio content creation and more

Careers

Graduating from an Advanced Master in Digital Strategy Management will highlight your abilities in this realm thereby facilitating your evolution towards a variety of career opportunities worldwide such as (depending on your age and background):

• Digital project management

• Digital and social media directors and managers

• Digital communications and digital marketing managers

• e-Business managers

• Specialist consultancy in areas such as digital transformation