24 months
7100 EUR/year
1546 EUR/year
Tuition fee
Apply date
Start date


Would you like to further specialise in the dynamic, fast-moving, and experience-focused event industry? Let’s meet each other at the Master Strategic Events Management from Breda University of Applied Sciences (BUAS)! 

Visit the official programme website for more information


Events offer enjoyment, inspiration, engagement, and generate economic, social, cultural and strategic value. How can you use all these benefits to approach events as strategic tools, enhancing both the event itself and its impact? In this part-time master in event management, you will learn how to design, personalise and deliver engaging experiences. Because you are already working in the events industry, you can apply the acquired knowledge directly in your professional work and see the benefits of the new approach. 

The concept of Strategic Value Creation is at the heart of the programme. Within our learning community, you will work on a final graduation challenge which is relevant to the professional context you operate in. 

Your career

The programme of the Master Strategic Events Management from Breda University of Applied Sciences (BUAS) focuses on creating strategic value through the use of events. Upon completion you can, for example, take up a career at a festival organisation to ensure that all stakeholder interests are adequately considered and served, at a municipality to develop events policies that contribute to an attractive profile, business climate or social cohesion of or in the city, or at a conference organiser to work on the development of new markets. 


  • Top 30 in the world No. 26 in QS World University Ranking
  • ARWU/SHANGHAI 2021 No. 75-100 Worldwide and No. 1 in the Netherlands

Programme Structure

Courses include:

  • Business Strategy
  • Innovation and Change
  • Sustainability and Responsibility
  • Experience Design
  • Event Marketing

Key information


  • Part-time
    • 24 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • If you want to apply for this master’s programme, you should have a bachelor’s degree. Preferably in the field of leisure, events, tourism, sports, hotel, facility, culture, business or economics.

Tuition Fee

To alway see correct tuition fees
  • International

    7100 EUR/year
    Tuition Fee
    Based on the tuition of 7100 EUR per year during 24 months.
  • EU/EEA

    1546 EUR/year
    Tuition Fee
    Based on the tuition of 1546 EUR per year during 24 months.

Living costs for Breda

1100 - 1500 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Events Management
Breda University of Applied Sciences (BUAS)


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