Events offer enjoyment, inspiration, engagement, and generate economic, social, cultural and strategic value. How can you use all these benefits to approach events as strategic tools, enhancing both the event itself and its impact? In this part-time master in event management, you will learn how to design, personalise and deliver engaging experiences. Because you are already working in the events industry, you can apply the acquired knowledge directly in your professional work and see the benefits of the new approach.
The concept of Strategic Value Creation is at the heart of the programme. Within our learning community, you will work on a final graduation challenge which is relevant to the professional context you operate in.
The programme of the Master Strategic Events Management from Breda University of Applied Sciences (BUAS) focuses on creating strategic value through the use of events. Upon completion you can, for example, take up a career at a festival organisation to ensure that all stakeholder interests are adequately considered and served, at a municipality to develop events policies that contribute to an attractive profile, business climate or social cohesion of or in the city, or at a conference organiser to work on the development of new markets.
- Top 30 in the world No. 26 in QS World University Ranking
- ARWU/SHANGHAI 2021 No. 75-100 Worldwide and No. 1 in the Netherlands
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- Business Strategy
- Innovation and Change
- Sustainability and Responsibility
- Experience Design
- Event Marketing
Check out the full curriculumVisit official programme website
- 24 months
Start dates & application deadlines
- Apply before , International
- Apply before , EEA/EU
DisciplinesManagement Studies Event Management View 98 other Masters in Management Studies in Netherlands
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We are not aware of any academic requirements for this programme.
- If you want to apply for this master’s programme, you should have a bachelor’s degree. Preferably in the field of leisure, events, tourism, sports, hotel, facility, culture, business or economics.
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International7100 EUR/yearTuition FeeBased on the tuition of 7100 EUR per year during 24 months.
EU/EEA1546 EUR/yearTuition FeeBased on the tuition of 1546 EUR per year during 24 months.
Living costs for Breda
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.