24 months
Duration
5918 GBP/year
5918 GBP/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

By taking the Global Digital Marketing program from University of Essex Online, you gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.

Visit the official programme website for more information

Overview

After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:

  • the internal processes that occur within consumers’ minds and how to choose corresponding marketing strategies
  • management of internal and external communications aimed at creating a favourable point of view among stakeholders
  • data analytics for managers, including the technical aspects of collecting and organising data

Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.

Why we’re great

This specialist Global Digital Marketing program from University of Essex Online will explore a number of essential and tailored topics to develop your all-round skills as a marketing professional.

Through both course content and collaboration with fellow students based around the world, you will gain a global outlook on marketing and the ability to succeed in a national or international company.

No need to take a break – complete this course 100% online and part-time around your existing work.

Your future

Businesses across all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or get ahead in your existing marketing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

Programme Structure

Courses include:

  • International Business Environment
  • Marketing in a Global Economy
  • Services Marketing 
  • Consumer Behaviour in the Digital Age 
  • Strategic Online Marketing Management
  • Corporate Communication 
  • Marketing Strategy and Management 
  • Data Analytics for Managers

Key information

Duration

  • Part-time
    • 24 months
    • Flexible

Start dates & application deadlines

Credits

180 alternative credits

Delivered

Online

Academic requirements

GPA admission requirements GPA
Required

Other requirements

General requirements

  • In order to satisfy the academic entry route requirements for our MSc Global Digital Marketing, as a minimum you must have an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.
  • In order to satisfy the work experience entry route requirements for our MSc Global Digital Marketing, as a minimum you must have at least five years’ relevant work experience in marketing.

Work experience

Work experience entry route (if not eligible see academic entry route)

You must meet the following criteria:

  • at least five years’ relevant work experience in marketing

Tuition Fee

To alway see correct tuition fees
  • International

    5918 GBP/year
    Tuition Fee
    Based on the tuition of 11836 GBP for the full programme during 24 months.
  • National

    5918 GBP/year
    Tuition Fee
    Based on the tuition of 11836 GBP for the full programme during 24 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Global Digital Marketing
-
University of Essex Online

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