The course aims to empower students to be critical thinkers in the global world of digital marketing in order to lead and develop industry practices and processes in responsible and strategically mindful ways.
Following a practice-driven-theory approach, the MSc Digital Marketing programme at University of Lincoln emphasises the practical application of theory and the development of key digital marketing, leadership, management, and entrepreneurial skills.
This programme is available for both a September and February start.
The course is offered with two separate pathways. Students can either complete one year of study or undertake a two-year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Please note: the Professional Practice pathway is only available for a September start.
Career and Personal Development
Graduates with Master's level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.
The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.
This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. The service works closely with local, national and international employers, acting as a gateway to the business world.
Get more detailsVisit official programme website
- Digital Marketing Strategy, Planning and Budgeting
- Developing Entrepreneurial Capability and Mindset
- BIG Data and AI
- Leadership Development
- Personal Inquiry Project
- Consumer Behaviour
- Social Media Marketing
- Ecommerce Website Design and SEO
- Developing Digital Brands
- Databases and Email Marketing
Check out the full curriculumVisit official programme website
- 12 months
Start dates & application deadlines
- StartingApply anytime.
We would advise you to apply as soon as possible.
DisciplinesMarketing Digital Communication Digital Marketing View 408 other Masters in Marketing in United Kingdom
Explore more key informationVisit official programme website
- Applicants would be expected to have a minimum 2:2 honours degree in marketing, business, or management. Accredited prior learning (APL) with marketing experience also considered.
- Applications from individuals with alternative UG study area degrees or from students with experience in the industry will be considered on an application by application bases, and interviews will be held where appropriate.
Make sure you meet all requirementsVisit official programme website
International16200 GBP/yearTuition FeeBased on the tuition of 16200 GBP per year during 12 months.
National9100 GBP/yearTuition FeeBased on the tuition of 9100 GBP per year during 12 months.
Living costs for Lincoln
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Double-check all feesVisit official programme website
Apply and win up to €10000 to cover your tuition fees.