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Overview
Few industries have been as radically transformed by new technologies in the past 20 years as the public relations and advertising professions. Now increasingly converged fields of practice and study, they remain central to the success of organizations of all types, whether business or purpose-driven.
Through a combination of conceptual courses, research and content creation labs plus electives, specializations and study abroad opportunities, this highly applied program prepares students to become a leader in one of the most dynamic global industries.
Career Opportunities
Upon completion of the Public Relations and Advertising MA program at University of Southern California, graduates will be able to utilize strategic and critical thinking principles, quantitative and qualitative analyses, multi-platform content creation methods and ethical reasoning models to conceptualize and execute effective communication campaigns across all forms of media. In addition to the core competencies of public relations and advertising, graduates will work in other digital communication fields that include social media management, influencer relations, digital brand activation, etc.
Programme Structure
Courses include:
- Public Relations and Advertising Fundamentals and Strategy
- Storytelling with Data Intelligence
- Advanced Audience Insight Mining
- Multimedia Content Creation for Brand Storytelling
- Understanding Transmedia Audiences
- Business and Economic Foundations for Communicators
- Persuasive Writing
- Improvisational Leadership
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
English
IELTS 6.5
PTE Academic 61
TOEFL® IBT 90
Credits
36 alternative credits
Delivered
On Campus
Disciplines
Creative Writing Media Studies & Mass Media Public Relations View 345 other Masters in Media Studies & Mass Media in United StatesAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
IELTS 6.5
PTE Academic 61
TOEFL® IBT 90
Other requirements
General requirements
- You must hold a degree considered equivalent to a U.S. bachelor's degree, as evaluated by the USC Office of Graduate & International Admission.
- Your college or university must be recognized by the appropriate governmental ministry as a degree-granting institution.
- All transcripts and degree certificates/diplomas must be written in the original language of instruction.
- Official transcripts must show all courses and subjects taken and all grades (marks) received.
- Official transcripts must be sent directly to USC by the college or university.
Tuition Fee
To alway see correct tuition fees
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International
60446 USD/yearTuition FeeBased on the tuition of 30223 USD per semester during 12 months. -
National
60446 USD/yearTuition FeeBased on the tuition of 30223 USD per semester during 12 months.
Living costs for Los Angeles
1520 - 2570 USD /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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