M.A. On Campus

Public Relations and Advertising

University of Southern California

12 months
60446 USD/year
60446 USD/year
Tuition fee
Apply date
Start date


The Public Relations and Advertising MA program at University of Southern California offers students a broad perspective across a changing global communication landscape and a deep grounding in foundational courses across disciplines such as persuasive writing, strategy, business fundamentals, advocacy, digital content creation, improvisational leadership and storytelling backed by data intelligence.


Few industries have been as radically transformed by new technologies in the past 20 years as the public relations and advertising professions. Now increasingly converged fields of practice and study, they remain central to the success of organizations of all types, whether business or purpose-driven.

Through a combination of conceptual courses, research and content creation labs plus electives, specializations and study abroad opportunities, this highly applied program prepares students to become a leader in one of the most dynamic global industries.

Career Opportunities

Upon completion of the Public Relations and Advertising MA program at University of Southern California, graduates will be able to utilize strategic and critical thinking principles, quantitative and qualitative analyses, multi-platform content creation methods and ethical reasoning models to conceptualize and execute effective communication campaigns across all forms of media. In addition to the core competencies of public relations and advertising, graduates will work in other digital communication fields that include social media management, influencer relations, digital brand activation, etc.

Programme Structure

Courses include:

  • Public Relations and Advertising Fundamentals and Strategy 
  • Storytelling with Data Intelligence 
  • Advanced Audience Insight Mining 
  • Multimedia Content Creation for Brand Storytelling 
  • Understanding Transmedia Audiences 
  • Business and Economic Foundations for Communicators 
  • Persuasive Writing 
  • Improvisational Leadership

Key information


  • Full-time
    • 12 months

Start dates & application deadlines


36 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • You must hold a degree considered equivalent to a U.S. bachelor's degree, as evaluated by the USC Office of Graduate & International Admission. 
  • Your college or university must be recognized by the appropriate governmental ministry as a degree-granting institution.
  • All transcripts and degree certificates/diplomas must be written in the original language of instruction. 
  • Official transcripts must show all courses and subjects taken and all grades (marks) received.
  • Official transcripts must be sent directly to USC by the college or university.

Tuition Fee

To alway see correct tuition fees
  • International

    60446 USD/year
    Tuition Fee
    Based on the tuition of 30223 USD per semester during 12 months.
  • National

    60446 USD/year
    Tuition Fee
    Based on the tuition of 30223 USD per semester during 12 months.

Living costs for Los Angeles

1520 - 2570 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Public Relations and Advertising
University of Southern California


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