M.Sc. Online

Digital Marketing and Analytics

Aston University

24 months
4750 GBP/year
4750 GBP/year
Tuition fee
Apply date
Start date


The Digital Marketing and Analytics programme from Aston University emphasises central theories of marketing and analytics, as well as the ability to think critically and respond effectively when faced with different challenges. 


You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing.

A Unique Skill Set

Upon completion of the Digital Marketing and Analytics programme from Aston University, you will develop and refine a wide range of business skills demanded by employers worldwide including:
  • Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making. 
  • Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches and effective ways to tackle messaging in campaigns and initiatives.
  • Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world scenarios and organisations.

Programme Structure

Courses include:

  • Business Analytics in Practice 
  • Digital Marketing 
  • International Marketing Management 
  • Software for Analytics 

Key information


  • Part-time
    • 24 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details
  • 3 intakes per year
  • Application deadline: 18th December


180 alternative credits



Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

To enter one of the online programmes in the MSc Business Analytics Suite, you should possess a good UK honours degree (minimum lower second class) or an equivalent overseas degree recognised by Aston University. All applicants must submit the following:

  • Official academic transcript(s) of your grades to date
  • Two written recommendations, preferably at least one academic referee
  • Current CV
  • International students: An official academic transcript, with an official English translation

Tuition Fee

To alway see correct tuition fees
  • International

    4750 GBP/year
    Tuition Fee
    Based on the tuition of 9500 GBP for the full programme during 24 months.
  • National

    4750 GBP/year
    Tuition Fee
    Based on the tuition of 9500 GBP for the full programme during 24 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

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Check the official programme website for potential updates.

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Digital Marketing and Analytics
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