You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing.
A Unique Skill Set
- Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making.
- Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches and effective ways to tackle messaging in campaigns and initiatives.
- Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world business scenarios and organisations.
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The courses for this online degree in Digital Marketing Analytics include:
- Business Analytics in Practice
- Digital Marketing
- International Marketing Management
- Software for Analytics
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- 24 months
Start dates & application deadlines
- 3 intakes per year
DisciplinesBusiness Intelligence & Analytics Digital Communication Digital Marketing View 24 other Masters in Digital Communication in United Kingdom
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To enter one of the online programmes in the MSc Business Analytics Suite, you should possess a good UK honours degree (minimum lower second class) or an equivalent overseas degree recognised by Aston University. All applicants must submit the following:
- Official academic transcript(s) of your grades to date
- Two written recommendations, preferably at least one academic referee
- Current CV
- International students: An official academic transcript, with an official English translation
IELTS English language requirement: An overall minimum score of 6.5, with a minimum of 6.0 for each individual IELTS skill.
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International4750 GBP/yearTuition FeeBased on the tuition of 9500 GBP for the full programme during 24 months.
National4750 GBP/yearTuition FeeBased on the tuition of 9500 GBP for the full programme during 24 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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Apply and win up to €10000 to cover your tuition fees.