
Overview
You will become equipped with the confidence and skills that drive success in both data-driven and traditional approaches to marketing.
A Unique Skill Set
Upon completion of the Digital Marketing and Analytics programme from Aston University , you will develop and refine a wide range of business skills demanded by employers worldwide including:
- Critical Thinking: Gain a systematic understanding of the main theories of marketing and analytics, including how they drive strategic decision-making.
- Communication Dexterity: Develop a clear understanding of industry trends, traditional approaches and effective ways to tackle messaging in campaigns and initiatives.
- Analytical Expertise: Build confidence needed to practically apply data-driven marketing skills and methods into real-world business scenarios and organisations.
Get more details
Visit official programme websiteProgramme Structure
The courses for this online degree in Digital Marketing Analytics include:
- Business Analytics in Practice
- Digital Marketing
- International Marketing Management
- Software for Analytics
Check out the full curriculum
Visit official programme websiteKey information
Duration
- Part-time
- 24 months
Start dates & application deadlines
- 3 intakes per year
Language
Credits
Delivered
Disciplines
Business Intelligence & Analytics Digital Communication Digital Marketing View 24 other Masters in Digital Communication in United KingdomExplore more key information
Visit official programme websiteAcademic requirements
English requirements
Other requirements
General requirements
To enter one of the online programmes in the MSc Business Analytics Suite, you should possess a good UK honours degree (minimum lower second class) or an equivalent overseas degree recognised by Aston University. All applicants must submit the following:
- Official academic transcript(s) of your grades to date
- Two written recommendations, preferably at least one academic referee
- Current CV
- International students: An official academic transcript, with an official English translation
IELTS English language requirement: An overall minimum score of 6.5, with a minimum of 6.0 for each individual IELTS skill.
Make sure you meet all requirements
Visit official programme websiteTuition Fee
-
International
4750 GBP/yearTuition FeeBased on the tuition of 9500 GBP for the full programme during 24 months. -
National
4750 GBP/yearTuition FeeBased on the tuition of 9500 GBP for the full programme during 24 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.