Overview
The Marketing and Analytics programme from Aston University will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations.
This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.
This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.
Career prospects
This course will prepare you to start you own business, work in a strategic way for any organisation needing an entrepreneurial outlook, that requires critical thinking and decision-making informed by strategic thinking across marketing and business analytics areas.
This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.
Programme Structure
Courses include:
- Marketing Management
- Consumer Behaviour
- Strategic Brand Management
- Digital Marketing
- Descriptive Analytics
- Decision Models
- Data Mining and Web Analytics
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
Credits
Delivered
Disciplines
Marketing Business Intelligence & Analytics Digital Marketing View 417 other Masters in Marketing in United KingdomAcademic requirements
English requirements
Other requirements
General requirements
- A good UK honours degree (minimum lower second class)
- Equivalent overseas degree recognised by Aston University
- Applicants must have studied quantitative modules at undergraduate level to demonstrate quantitative and analytical skills.
- Two professional references - at least one must be from an academic referee
- An official academic transcript of your university grades to date
- A complete application form.
Tuition Fee
-
International
22750 GBP/yearTuition FeeBased on the tuition of 22750 GBP for the full programme during 12 months. -
National
11850 GBP/yearTuition FeeBased on the tuition of 11850 GBP for the full programme during 12 months.
Living costs for Birmingham
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.