Marketing and Analytics, M.Sc. | Aston University | Birmingham, United Kingdom
12 months
Duration
22750 GBP/year
11850 GBP/year
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

The Marketing and Analytics programme from Aston University will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

Overview

The Marketing and Analytics programme from Aston University will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organisations. 

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment. 

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.

Career prospects

This course will prepare you to start you own business, work in a strategic way for any organisation needing an entrepreneurial outlook, that requires critical thinking and decision-making informed by strategic thinking across marketing and business analytics areas.

This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.

Programme Structure

Courses include:

  • Marketing Management
  • Consumer Behaviour
  • Strategic Brand Management
  • Digital Marketing
  • Descriptive Analytics
  • Decision Models
  • Data Mining and Web Analytics

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Credits

180 alternative credits

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • A good UK honours degree (minimum lower second class) 
  • Equivalent overseas degree recognised by Aston University 
  • Applicants must have studied quantitative modules at undergraduate level to demonstrate quantitative and analytical skills. 
As well as: 
  • Two professional references - at least one must be from an academic referee 
  • An official academic transcript of your university grades to date 
  • A complete application form. 

Tuition Fee

To alway see correct tuition fees
  • International

    22750 GBP/year
    Tuition Fee
    Based on the tuition of 22750 GBP for the full programme during 12 months.
  • National

    11850 GBP/year
    Tuition Fee
    Based on the tuition of 11850 GBP for the full programme during 12 months.

Living costs for Birmingham

765 - 1134 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing and Analytics
-
Aston University
Marketing and Analytics
-
Aston University

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