M.Sc. On Campus Blended

Affluencers & Luxury business

University of Côte d'Azur

24 months
12000 EUR/year
300 EUR/year
Tuition fee
Apply date
Start date


This innovative training program is a project-based training to create expertise and economic value from the intelligent analysis of high-end customer data on social networks. 


Technology & innovation are shaping the future of luxury influencing experiences, products & processes. Luxury brands are acknowledging that they must engage with their affluent consumers in new ways. To achieve this, luxury fashion brands have leveraged on social media to gain massive publicity, widespread acceptance, achieve brand loyalty and most importantly reach the millennials and generation Z.  Engage in an interdisciplinary and international approach to combine data, economical behaviour and marketing to understand :

  • How luxury fashion and lifestyle brands can leverage technology to reach an emotional level
  • Leverage online channels to connect with the new luxury customer
  • How technology is helping luxury brands gain traction
  • How to use influence marketing in the luxury niche as mankind moves into the future to anticipate the norm in a post-covid world

Programme Structure

Courses include masterclasses, reading sessions, and workshops on:

  • Luxurytech

  • Affluencers

  • Data analysis

  • Personal development


Applicants must have a 3 or 4-year bachelor or licence with a background in business, data analysis, data science, marketing with a creative and entrepreneurial mindset. 


Meet our academic team on our website:

Key information


  • Full-time
    • 24 months

Start dates & application deadlines




120 ECTS


On Campus, Blended
  • Semi-structured
  • Regular mandatory meetings
  • Continuous support with feedback on request, Proactive tutoring and support
  • Individual work/assignments (with online group discussions), Online group works/assignments

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    12000 EUR/year
    Tuition Fee
    Based on the tuition of 12000 EUR per year during 24 months.
  • EU/EEA

    300 EUR/year
    Tuition Fee
    Based on the tuition of 300 EUR per year during 24 months.
  • For French and European students : from 300€ to 7 000€ / year 
  • International students : 12 000€ / year

Living costs for Cannes

640 - 950 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


For scholarships please visit the official website.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Affluencers & Luxury business
University of Côte d'Azur


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