Overview
About International Marketing and Entrepreneurship programme of the National University of Ireland, Galway
The programme will assist students to:
- Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
- Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
- Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
- Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
- Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
- Provide training in the methods and practice of accepted research methodologies.
- Allow students to develop and expand their personal confidence.
Careers
Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, ExOrdo, Sales Force, Fáilte Ireland, SAP, Tourism Ireland, Smyths Toys.Programme Structure
Courses include:
- Social Media Marketing Theory
- International Marketing Strategy
- Applied Marketing Project
- Marketing Performance & Productivity
- Services Marketing
- Marketing Innovation & Entrepreneurship
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- StartingApply anytime.
Language
Credits
Delivered
Disciplines
Entrepreneurship Marketing Innovation Management View 16 other Masters in Innovation Management in IrelandAcademic requirements
English requirements
Other requirements
General requirements
- The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:
- Normally a Second Class Honours undergraduate degree, 2.1 (level 8) is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.
- Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.
- IELTS score of 6.5 or equivalent, if applicable.
Tuition Fee
-
International
17640 EUR/yearTuition FeeBased on the tuition of 17640 EUR per year during 12 months. -
EU/EEA
10110 EUR/yearTuition FeeBased on the tuition of 10110 EUR per year during 12 months.
Living costs for Galway
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.