M.Sc. On Campus

International Marketing and Entrepreneurship

National University of Ireland, Galway

12 months
17640 EUR/year
10110 EUR/year
Tuition fee
Apply date
Start date


‌The International Marketing and Entrepreneurship programme of the National University of Ireland, Galway is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Entrepreneurship.


About International Marketing and Entrepreneurship programme of the National University of Ireland, Galway

The programme will assist students to: 

  • Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
  • Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
  • Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
  • Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
  • Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
  • Provide training in the methods and practice of accepted research methodologies.
  • Allow students to develop and expand their personal confidence.


Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, ExOrdo, Sales Force, Fáilte Ireland, SAP, Tourism Ireland, Smyths Toys.

Programme Structure

Courses include:

  • Social Media Marketing Theory
  • International Marketing Strategy
  • Applied Marketing Project
  • Marketing Performance & Productivity
  • Services Marketing
  • Marketing Innovation & Entrepreneurship

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:
  • Normally a Second Class Honours undergraduate degree, 2.1 (level 8) is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.
  • Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.  
  • IELTS score of 6.5 or equivalent, if applicable. 

Tuition Fee

To alway see correct tuition fees
  • International

    17640 EUR/year
    Tuition Fee
    Based on the tuition of 17640 EUR per year during 12 months.
  • EU/EEA

    10110 EUR/year
    Tuition Fee
    Based on the tuition of 10110 EUR per year during 12 months.

Living costs for Galway

800 - 1100 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

International Marketing and Entrepreneurship
National University of Ireland, Galway


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