12 months
16540 EUR/year
9090 EUR/year
Tuition fee
Apply date
Start date


In the Consumer Psychology programme of the National University of Ireland, Galway, we train students to become data-literate consumer professionals ready to identify insights from various data sources to a variety of commercial and non-commercial organisations, addressing the needs of employees and consumers.


About Consumer Psychology programme of the National University of Ireland, Galway

The Consumer Psychology programme of the National University of Ireland, Galway is an interdisciplinary programme based in the School of Psychology at NUI Galway. We integrate inputs from the School of Psychology, the Irish Centre for High Performance Computing, the J.E. Cairnes School of Business & Economics, and the NUI Galway Launchpad student innovation hub, as well as guest lecturers from local and international companies and organisations.

The MSc in Consumer Psychology seeks to provide students with an important competitive advantage: the ability to make more insightful business decisions that integrate a deeper understanding of human psychology. Objectives of the Programme The objectives of the programme are to:

  • Develop informed problem-solvers who are comfortable working in today’s data-driven economy.
  • Provide training in consumer psychology, user experience design and human decision-making to provide the student with an understanding of how consumers typically interact with products and services.
  • Develop the student’s knowledge of the commercial context including unit economics and industry tools.
  • Equip students with the skills to collect user data in person and online and analyse these data using R to generate novel data-based insights.
  • Prepare students for the opportunities and challenges in developing sustainable solutions for consumers from different communities, cultures and contexts.


Industry is more data-focused than ever before. However, as the amount of data is increasing, it becomes ever more difficult to extract relevant signal from irrelevant noise. Some companies feel that they are “drowning in data”. McKinsey in May 2011 pointed out that only 20% of the data collected by companies is unique and the rest is duplicated. Every second, the haystack gets bigger and the needles are harder to find.

Many companies are "drowning in data". They need employees who understand consumers and the market in order to design tests to collect the data that matter for organisational decisions. You will refine and isolate decision-grade information. To do this, you require the combination of psychology, business and data skills provided in this programme.

Examples of the roles that graduates can obtain using this qualification include consumer psychologist, consumer research analyst, consumer planner, organizational consultant, data insights analyst, product development and design roles, sales roles—especially sales enablement and leadership.

Programme Structure

Courses include:

  • Consumer Psychology
  • Understanding Human Decision Making
  • Measuring Consumer Behaviour & Engagement
  • Data Analysis through R (The Irish Centre for High Performance Computing)
  • Design Thinking (Launchpad Innovation hub)
  • Consumers across Cultures and Contexts

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

GPA admission requirements GPA
Upper Second Class

Other requirements

General requirements

  • Applicants will require a NQAI Level 8 degree, or equivalent, with a minimum classification of 2.2 in BA or BSc Psychology with Graduate Basis Membership of the Psychological Society of Ireland OR 2.1 or above in a psychology-related discipline.
  • Graduates from other disciplines (e.g. Commerce, Accounting, Economics, Data Science, Mathematics, Marketing, or Business) whose degrees contain at least one module of taught statistics, mathematics and/or research methods and have a 2.1 or above can also apply. 

Tuition Fee

To alway see correct tuition fees
  • International

    16540 EUR/year
    Tuition Fee
    Based on the tuition of 16540 EUR per year during 12 months.
  • EU/EEA

    9090 EUR/year
    Tuition Fee
    Based on the tuition of 9090 EUR per year during 12 months.

Living costs for Galway

800 - 1100 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Consumer Psychology
National University of Ireland, Galway


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