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Overview
Data Driven Marketing - Data Science for Marketing from Universidade Nova de Lisboa is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands with practical data-oriented processing (data science & big data), artificial intelligence (machine learning) and analysis of social networks of consumers.
Careers
This Master degree program is aimed at managers, technical staff and other professionals who wish to acquire analytical skills in the field of marketing using the most advanced technologies, methodologies for collecting, analyzing and processing data in the scope of data science in order to allow making data-driven based decisions.
Programme Structure
Courses include:
- Big Data for Marketing
- Data Science for Marketing
- Machine Learning in Marketing
- Marketing Engineering & Analytics
- Marketing Strategy & Innovation
- Research Methodologies
- Social Network Analysis
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- Starting
- Apply before
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Language
English
Credits
120 ECTS
Delivered
On Campus
Disciplines
Marketing Data Science & Big Data Machine Learning View 18 other Masters in Data Science & Big Data in PortugalAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Hold a bachelor’s degree in a compatible field (completed by September 2021);
- Be proficient in English (spoken and written).
- To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, choose the program and pay the application fee in the Portal.
- The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference.
Tuition Fee
To alway see correct tuition fees
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International
3000 EUR/yearTuition FeeBased on the tuition of 6000 EUR for the full programme during 24 months. -
National
3000 EUR/yearTuition FeeBased on the tuition of 6000 EUR for the full programme during 24 months.
Living costs for Lisbon
630 - 1123 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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