Studyportals
Master On Campus

Data Driven Marketing - Data Science for Marketing

Universidade Nova de Lisboa

24 months
Duration
3000 EUR/year
3000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Data Driven Marketing - Data Science for Marketing from Universidade Nova de Lisboa aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models.  

Overview

Data Driven Marketing - Data Science for Marketing from Universidade Nova de Lisboa is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands with practical data-oriented processing (data science & big data), artificial intelligence (machine learning) and analysis of social networks of consumers. 

Careers

This Master degree program is aimed at managers, technical staff and other professionals who wish to acquire analytical skills in the field of marketing using the most advanced technologies, methodologies for collecting, analyzing and processing data in the scope of data science in order to allow making data-driven based decisions.

Programme Structure

Courses include:

  • Big Data for Marketing
  • Data Science for Marketing
  • Machine Learning in Marketing
  • Marketing Engineering & Analytics
  • Marketing Strategy & Innovation
  • Research Methodologies
  • Social Network Analysis

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Hold a bachelor’s degree in a compatible field (completed by September 2021);
  • Be proficient in English (spoken and written).
  • To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, choose the program and pay the application fee in the Portal.
  • The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference.

Tuition Fee

To alway see correct tuition fees
  • International

    3000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR for the full programme during 24 months.
  • National

    3000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR for the full programme during 24 months.

Living costs for Lisbon

630 - 1123 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Data Driven Marketing - Data Science for Marketing
-
Universidade Nova de Lisboa

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