Studyportals
Master On Campus

Data Driven Marketing

Universidade Nova de Lisboa

24 months
Duration
3000 EUR/year
3000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Data Driven Marketing from Universidade Nova de Lisboa is designed to include four alternative paths (specializations): Data Science for Marketing;, Digital Marketing and Analytics, Marketing Intelligence; Marketing Research and CRM.

Overview

At Data Driven Marketing from Universidade Nova de Lisboa the specialization in Data Science for Marketing is aimed at professionals who wish to acquire analytical skills in the field of marketing using the most advanced technologies, methodologies for collecting, analyzing and processing data in the scope of data science in order to allow making data-driven based decisions.

The specialization in Digital Marketing and Analytics is aimed at professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.

The specialization in Marketing Intelligence is aimed at professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

The specialization in Marketing Research and CRM is aimed at professionals who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. 

Careers

The Master Degree Program in Data Driven Marketing aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area.

Programme Structure

Courses include:

  • Big Data for Marketing
  • Data Science for Marketing
  • Marketing Engineering & Analytics
  • Machine Learning in Marketing
  • Marketing Strategy & Innovation
  • Research Methodologies
  • Social Network Analysis

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Hold a bachelor’s degree in a compatible field (completed by September 2021);
  • Be proficient in English (spoken and written).
  • To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, choose the program and pay the application fee in the Portal.
  • The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference.

Tuition Fee

To alway see correct tuition fees
  • International

    3000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR for the full programme during 24 months.
  • National

    3000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR for the full programme during 24 months.

Living costs for Lisbon

630 - 1123 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Data Driven Marketing
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Universidade Nova de Lisboa

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