Data-Driven Marketing, Master | Universidade Nova de Lisboa | Lisbon, Portugal
24 months
Duration
3000 EUR/year
3000 EUR/year
Unknown
Unknown
Apply date
Unknown
Start date

About

The Master degree Program in Data-Driven Marketing from NOVA IMS at Universidade Nova de Lisboa is designed to include four alternative paths (specializations): Data Science for Marketing, Digital Marketing and Analytics, Marketing Intelligence, Marketing Research and CRM.

Overview

The Master Degree Program in Data-Driven Marketing aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area.

It is designed to include four alternative paths (specializations):

  • Data Science for Marketing - aimed at managers, technical staff and other professionals who wish to acquire analytical skills in the field of marketing, using the most advanced technologies and methodologies for collecting, analyzing and processing data in the scope of data science, in order to allow making data-driven based decisions.
  • Digital Marketing and Analytics - aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision-making in Web Marketing. Ranked as the best Program in E-Business and Digital Marketing in Portugal and the 3rd in the Western Europe by Eduniversal;
  • Marketing Intelligence - trains marketing professionals to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations. It is aimed also at Information Systems managers;
  • Marketing Research and CRM – aimed at marketing professionals who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information. It is particularly designed for technical staff and market researchers, as well for professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others. 

Careers

The Master Degree Program in Data Driven Marketing aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

Programme Structure

Courses include:

  • Big Data for Marketing
  • Data Science for Marketing
  • Marketing Engineering & Analytics
  • Machine Learning in Marketing
  • Marketing Strategy & Innovation
  • Research Methodologies
  • Social Network Analysis

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Language

English

Credits

120 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Hold a bachelor’s degree in a compatible field (completed by September 2024);
  • Be proficient in English (spoken and written).
  • To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, choose the program and pay the application fee in the Portal.
  • The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference.

Tuition Fee

To always see correct tuition fees
  • International

    3000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR for the full programme during 24 months.
  • National

    3000 EUR/year
    Tuition Fee
    Based on the tuition of 6000 EUR for the full programme during 24 months.

The tuition fee of this master degree program is €6.000, of which €4.100 corresponds to the 1st year and €1.900 to the 2nd year.

Living costs for Lisbon

630 - 1123 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Discounts

  • Financial discount: Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount.
  • NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
  • Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;
  • Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Data-Driven Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

Independent provider
Grant
Various benefits
Deadline
Not specified
Aga Khan Foundation International Scholarship Programme
Merit-based

Read more about eligibility

Aga Khan Foundation
Location not available
Independent provider
Grant
Various benefits
Deadline
30 Mar 2024
Aga Khan Foundation International Scholarship Programme
Merit-based

Read more about eligibility

Aga Khan Foundation
Location not available
Independent provider
Grant
1000000 INR
Deadline
Anytime
Education Future International Scholarship
Merit-based

Read more about eligibility

Education Future
Location not available
Independent provider
Grant
5000 EUR
Deadline
14 May 2024
Study a Masters in Europe Scholarships
Merit-based

Read more about eligibility

educations.com
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
ACES Scholarships
Merit-based Need-based

Read more about eligibility

ACES Education Fund
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Nov 2024
The Smooth Movers Scholarship
Merit-based Need-based

Read more about eligibility

The Smooth Movers
Location not available
Independent provider
Grant
Various benefits
Deadline
14 Oct 2024
Fulbright U.S. Student Program
Merit-based Need-based

Read more about eligibility

U.S. government
Location not available
Independent provider
Grant
1000 USD
Deadline
26 Jun 2024
Ramage Law Group Adopted Child Scholarship
Merit-based Need-based

Read more about eligibility

The Ramage Law Group
Location not available
Independent provider
Grant
90000 AUD
Deadline
Not specified
World Universities Ramsay Postgraduate Scholarship
Merit-based Need-based

Read more about eligibility

The Ramsay Centre
Location not available
Independent provider
Grant
3000 USD
Deadline
31 Dec 2025
Scholarship for students with disabilities
Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
12000 USD
Deadline
30 Nov 2024
Tobacco Harm Reduction Scholarship Programme
Merit-based Need-based

Read more about eligibility

The Tobacco Harm Reduction Scholarship Programme
Location not available
Independent provider
Grant
10000 USD
Deadline
20 Aug 2024
Global Innovation Challenge
Merit-based Need-based

Read more about eligibility

Social Shifters
Location not available
Independent provider
Grant
8000 EUR
Deadline
Not specified
Erasmus Mundus Joint Masters scholarships
Merit-based Need-based

Read more about eligibility

European Commission
Location not available
Independent provider
Grant
3500 USD
Deadline
15 Nov 2024
The Bill Walsh Scholarship
Merit-based

Read more about eligibility

ACES: The Society for Editing
Location not available
Independent provider
Grant
2000 USD
Deadline
31 Jul 2024
The MyUS Community Scholarship
Merit-based Need-based

Read more about eligibility

MyUS
Location not available
Independent provider
Grant
2000 USD
Deadline
20 Aug 2024
Dermadry Hyperhidrosis Scholarship
Merit-based Need-based

Read more about eligibility

Dermadry
Location not available
Independent provider
Grant
1500 USD
Deadline
15 May 2024
iVisa Annual Scholarship
Merit-based

Read more about eligibility

iVisa
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Mar 2024
The Annual IELTS from 6 to 9 Scholarship
Merit-based Need-based

Read more about eligibility

IELTS from 6 to 9
Location not available
Independent provider
Grant
1000 USD
Deadline
29 Feb 2024
Voice Talent Online Scholarship
Merit-based Need-based

Read more about eligibility

Voice Talent Online
Location not available
Independent provider
Grant
1000 USD
Deadline
31 Aug 2024
Florida Rentals Annual Dream Vacation Scholarship
Merit-based Need-based

Read more about eligibility

Florida Rentals
Location not available
Independent provider
Grant
1000 USD
Deadline
30 Jun 2024
$1,500 Annual Essay Writing Contest Scholarship
Merit-based Need-based

Read more about eligibility

IvyPanda
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
AAPG Foundation Grants-in-Aid
Merit-based Need-based

Read more about eligibility

American Association of Petroleum Geologists Foundation
Location not available
Independent provider
Grant
3000 USD
Deadline
Not specified
Anonymous Hope Fund
Merit-based Need-based

Read more about eligibility

Anonymous Hope Fund
Location not available
Independent provider
Grant
1500 USD
Deadline
31 Mar 2024
The Annual IELTSing Scholarship
Merit-based

Read more about eligibility

IELTSing
Location not available
Independent provider
Grant
965 USD
Deadline
Anytime
Dr. Martin Blank – SYB Scholarship
Merit-based

Read more about eligibility

Shield Your Body
Location not available
Independent provider
Grant
500 USD
Deadline
30 Apr 2024
Biotin Xtreme Hair Care Annual Scholarship 2023: Empowering The Future Of Hair Care
General Scholarships

Read more about eligibility

Biotin Xtreme Hair Care
Location not available

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Data-Driven Marketing
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