Marketing Management

Overview

Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine tune search engine marketing. Start or boost your career in an industry that's in demand across the globe.   

With IU, you can study from the comfort of your home or your favorite caffee, 100% online.

You will have 24/7 access to IU’s digital learning materials, wherever you are!

Build an international career. Earn a degree abroad.

Embark on an exciting global learning experience with IU's cutting-edge hybrid study model through the Study Abroad Alliance. Now, you have the opportunity to study in prestigious destinations such as the US, Canada, Australia, or Europe while enjoying significant cost savings. IU has established partnerships with renowned universities worldwide, enabling you to commence your degree online at IU and culminate your final year on the partner university.

Through the Study Abroad Alliance, pursuing your studies abroad becomes more affordable compared to completing your entire degree program (typically lasting 3-4 years) directly at the partner university. Additionally, as an online student at IU, you will also benefit from exclusive discounts provided by the university.

Career opportunity:

•  Digital Communications Manager
•  Brand Manager

•  Marketing/Sales Manager

Why IU? 

With over 100,000 students from more than 153 countries, IU International University of Applied Sciences is Germany’s largest university. They offer state-accredited, top-quality Bachelor, Master and MBA degree programmes taught in English – with a whole new approach. 

Affordable:

• Flexible payment options: Monthly instalments or pay in full, upfront 
• All-inclusive fees: Course materials included, no application fees 

Flexible

• Start online right away with no fixed semester intakes 
• Study and take exams 100% online, at your own pace and schedule 
• 24/7 access to IU’s digital learning materials, wherever you are 

Career-oriented 

• IU offers degrees in in-demand fields, with specialisations 
• Courses combine theory and practical application through real-world case studies 
• Learn from industry professionals who are experts in their fields 

International 

• All programmes are accredited according to German and EU standards in education 
• IU degrees are recognised worldwide and can be converted to overseas equivalents for work or further studies 
• WES (Canada & US)
• IU’s global academic partnerships provide opportunities to study abroad at partner universities 
• UCLA Extension, Cambridge Online International School, Study Abroad Alliance (US, Australia, Canada, Europe) 

Accreditation

With over 20 years of expertise, all of IU's programs have received the German Accreditation Council's official mark. This certification validates that study programs fulfill the most recent academic requirements and that the resources required for program execution are accessible in the form of trained employees.