Master On Campus

Sports Journalism and Communications

Universidad Europea

9 months
16700 EUR/full
16700 EUR/full
Tuition fee
Apply date
Start date


The Sports Journalism and Communications programme from Real Madrid Graduate School – Universidad Europea is a unique programme where you will learn hand to hand with renowned professionals and work closely with Real Madrid C.F. Communications Department.


The Sports Journalism and Communications programme from Real Madrid Graduate School – Universidad Europea is a comprehensive master’s degree that fully immerses students into sports journalism and helps them discover how it constantly adapts to the current media environment. They’ll analyse how the industry’s professional and social dimensions have evolved nationally and internationally, including its legal and economic aspects from a practical perspective.

Why Study A Master’s In Sports Journalism And Communications?

Seize the chance to study an international programme that enables you to develop all-round communication and journalism skills to get ahead in the sports media world—no matter what area you choose to go into.

  • Academic quality: The study plan has been developed alongside the real madrid communications department and other leading professionals from the sports journalism world.
  • Professional orientation: You'll have the chance to carry out an internship at real madrid c.F. You’ll take part in activities at the club’s media department including real madrid tv, press offices, the digital department, the communications department or the real madrid foundation.
  • Renowned teaching staff: Professors are skilled professionals, correspondents and tv and radio broadcasters at clubs, news agencies, social networks, digital media and more, and share their extensive experience with students. More than 10 professors work for real madrid c.F.
  • International vocation:During this program you will have the chance to live an international experience in a field trip to switzerland where you'll visit some of the most relevan sport industry entities such as: fifa, uefa, tas…
  • International and specialised networking:That results into a high level of employability, since you will share this experience with colleagues and professors from more than 50 nationalities, coming from all around the world.
  • Live the real madrid experience: Enjoy exclusive experiences with real madrid c.F., the white week, professional visits, live sport events, networking eventos and a unique international trip to switzerland where you will visit some of the most renowned sports entities and meet their executives.
  • Best in-house facilities and equipment:Discover our journalism classroom with an agency service, television studios with a set, production control, virtual set and video editing booths with avid and final cut systems, three radio studios complete with digital mixers and a content management system for current broadcasting, video cameras, photographic cameras and accessories for news coverage of different sports events.
  • A prestigious school: The school’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.

What Will Your Real Madrid Experience Be Like?

  • 5 Areas Covered: This master’s offers you a multimedia view of sports journalism and communications, everything from print, TV and radio to digital journalism and social networks.
  •  20 More Than 20 Internships:At Real Madrid live sport events for you to work closely with Real Madrid Communications Department
  • 1 International Trip:  Enjoy a unique trip to Switzerland where you'll visit international sports organisations, such as FIFA and UEFA, and meet their executives.
  • Our Hyflex Model Discover an innovative, flexible and personalized academic model that integrates face-to-face and virtual training with cutting-edge technology.
  • A Practical Methodology:  A hands-on experience set in fully-equipped facilities that recreate today’s working environments. A vast faculty made up of real-world professionals will lead classes that are directly related to their career experience, guaranteeing you will constantly apply your learning to real-world contexts right from day one.
  • The Extended Classroom: In the extended classroom, you’ll be able to attend classes in person on campus or connect remotely through the digital classrooms. You’ll interact in real time from wherever you are with cameras, 360° microphones and smart boards. What’s more, you’ll have access to hands-on virtual activities in the form of simulations, gamification and virtual labs, with no limit to the number of practical classes you can take.
  • Digital Block: Personalise your education by exploring the digital content, and exclusive elements available to you, such as introductory courses, workshops, masterclasses and webinars with prestigious experts, as well as virtual simulations that leverage interactive virtual reality and gamification, allowing you to practice your skills at your own speed.

International Atmosphere Discover the experiences of other international students

The School is made up of more than 70% international students from over 50 different countries worldwide.


  • Featuring a series of lectures and opportunities for students to create their own radio and television programmes and blogs, take photographs, edit videos, cover sports events and make video reports.
  • Students shall hold open discussions with sports personalities and prominent media professionals. Thanks to role-play exercises, students shall be exposed to real-life experiences faced by professionals in sports reporting: press conferences, interviews, communication strategies in the event of crisis and more.
  • This programme has a cross-platform approach, training students in journalistic work covering areas such as:
  • Print journalism. Key aspects of print and digital sports media production, showing students the techniques and challenges needed to write engaging chronicles and articles, always acting in accordance with the code of ethics of the journalism profession.
  • Television and sport. Methods and specific techniques in the broadcasting of sporting events, including interviews, anchoring, editing and production of specialised content for audiovisual platforms.
  • Sports radio. The creation of a weekly radio programme shall guide students through programme production, technical basics, presentation, interviews and radio commentary of sporting events.
  • Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities. A multiplatform approach is a must in the business, and this is reflected throughout our programme.
  • Communication management in sports organisations. Students are taught how to master the key aspects of managing the press and communication department of a sports organisation (club, federation, agency, etc.). They’ll understand the fundamental aspects of its communication and decision-making strategies, considering the implication of any approach when working with sports personalities and the media. Students shall constantly reflect on the sports environment—a vital element when deciding communication policies.


External internship regulations.

Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete curricular internships in companies, you will need to have 50% of the credits approved and to register the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. You can do them in any academic year, but keep in mind that internships are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your studies, the more you will benefit from the internship experience.

Our Partners

  • Real Madrid CF
  • Real Madrid TV
  • MediaPro
  • Agencia EFE
  • Europa Press

Employability And Internships

Internships are a key part of your education, that’s why in this programme 100% of students have the opportunity to carry out internships in collaboration with the Real Madrid Communications Department, working together in all Sports Live Events of the Club’ teams, beside this you’ll may access to many other sports media companies.

Acquiring experience and putting into practice what you have learnt during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and have registered before you start the internship. Both the company and a professor on your course shall monitor your progress on the internship and provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before finalising your university studies, you are welcome to carry out extracurricular internships. You can do an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you acquire throughout your degree, the more you will benefit from an internship.

Professional Opportunities

Sports Journalism and Communications graduates are well-placed to take on exciting roles in the media and communications world. Thanks to our close ties with Real Madrid C.F. and other renowned professionals from the sporting industry, our faculty members ensure students receive a comprehensive and fully updated education that enables them to join the professional world as experienced professionals.

Graduates take on roles in the sports industry at entities such as clubs, federations, agencies and more.

  • Print Press
  • Digital Media
  • Freelance Journalist
  • Press and Communications Departments
  • TV
  • Press Agencies
  • Marketing Agencies
  • PR Agencies
  • Media Consultant
  • Personal Brand Consultant

Quality and innovation in the 21st Century

Innovation is at the heart of the University's training programme. As such, our study plans are constantly adapted to the needs and expectations of students. In addition, innovation is integrated into the development of the entire learning process, with new technologies and teaching methodologies continuously incorporated into the our training models.

Each student has a personal mentor that accompanies them throughout their studies, helping them develop their emotional intelligence and the cross-functional competencies needed to thrive as a professional.

Programme Structure

Courses include:

  • The Sports Journalism World
  • Print Journalism
  • Sports Radio
  • Television and Sport
  • Digital Journalism and Social Networks
  • Management in Sports Communication


The Master’s in Sports Journalism and Communications is an opportunity for Journalism, Social or Audiovisual Communication graduates to specialise in the sports industry. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments.

Key information


  • Full-time
    • 9 months

Start dates & application deadlines






On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • The admissions process for Universidad Europea - Real Madrid Graduate School programmes runs throughout the year, although enrolment depends on the availability of places.

  • Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff shall send them a date for taking the entrance exams for the programme they are interested in, and for a personal interview with the Master's Programme Director or a member of the Admissions Committee.
  • The admissions process does not involve any costs or commitment for candidates, until their place has been formally reserved.
  • The Universidad Europea - Real Madrid Graduate School reserves the right to cancel or delay the start of a graduate programme if the required minimum number of enrolled students is not met. 

Tuition Fee

To alway see correct tuition fees
  • International

    16700 EUR/full
    Tuition Fee
    Based on the tuition of 16700 EUR for the full programme during 9 months.
  • EU/EEA

    16700 EUR/full
    Tuition Fee
    Based on the tuition of 16700 EUR for the full programme during 9 months.

Living costs for Madrid

745 - 1260 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sports Journalism and Communications
Universidad Europea


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