Overview
The Digital Marketing (with Advanced Practice) programme from Liverpool John Moores University is designed to meet industry demands by equipping the next generation of digital marketing professionals with the knowledge and practical skills to develop, manage and lead a digital marketing campaign.
It enables students to develop key skills in areas such as website development, social media management, content marketing, web analytics, user journey analysis, the effects of multi-screen usage, SEO and mobile integration.
Employability
The programme offers opportunities to gain professional certification awards and will prepare you for roles in digital agencies, large companies and SMEs or for self-employment. Many of our graduates have secured exciting positions in the field of digital marketing following graduation.
Some have even secured employment before they graduated or started up their own digital agency.
Programme Structure
Courses included:
- Experiential Marketing in the Digital Era
- Digital Marketing Communications
- Data Analysis and Application
- Digital Marketing Strategy and Planning
- Digital Consumer Psychology
- Research Methods for Digital Marketing
- Research Project
- Digital Industry Clinic
- Advanced Business Practice
Key information
Duration
- Full-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
Language
Credits
Delivered
Disciplines
Marketing Digital Marketing View 318 other Masters in Digital Marketing in United KingdomAcademic requirements
English requirements
Other requirements
General requirements
- a good second class honours degree in any relevant discipline
- IDM and CAM qualifications will be considered alongside relevant industry experience
- Exceptionally, the requirements of a second class honours degree may be waived where applicants have a minimum of five years' experience working in a marketing-related area
- Pearson 50-57
- RPL is accepted on this programme
- International students applying to study a full-time taught Masters, MRes, MPhil or PhD at LJMU should check if they require an Academic Technology Approval Scheme or ATAS certificate. Contact International Admissions Team for more details
- International students entering on a Student visa cannot study part-time
Tuition Fee
-
International
16900 GBP/yearTuition FeeBased on the tuition of 16900 GBP per year during 24 months. -
National
8350 GBP/yearTuition FeeBased on the tuition of 8350 GBP per year during 24 months.
Living costs for Liverpool
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.