Master On Campus

Sports Marketing

Universidad Europea

9 months
18900 EUR/full
18900 EUR/full
Tuition fee
Apply date
Start date


The Sports Marketing programme from Real Madrid Graduate School – Universidad Europea is a unique and pioneering programme to boost your global sports marketing career working alongside renowned professionals from sports companies and marketing agencies ready to support you on your way to success.


As the only official master's programme in its field in Spain, this Sports Marketing programme from Real Madrid Graduate School – Universidad Europea thoroughly prepares students to become modern, creative professionals in the sports marketing industry by providing all the tools necessary to succeed. Right from day one, you will be challenged to respond to clients’ needs and create winning strategies for real projects.

Learn to design top strategies and add value to your brand from successful executives in the sports marketing field, who shall share their professional secrets and advice.

Alongside more traditional tools, discover modern sports marketing concepts such as city marketing, community management of athletes and brands in social networks, new channels for exploiting sports rights, corporate social responsibility and ever more varied forms of sponsorship.

Why Study This Master’s In Sports Marketing?

Would you like to develop your professional career in sports marketing? Seize the chance to train alongside internationally renowned professionals, sports organisations, brands and agencies and work from day one on real projects with real clients.

Academic Quality

This master’s academic content has been developed by marketing and sports professionals under the supervision of Real Madrid C.F. marketing professionals. Our close industry ties enable us to constantly update the curriculum year on year to adapt to the latest trends and tools hitting the sports marketing world.

Professional Orientation

You shall be fully immersed in the sports industry right from day one, thanks to our faculty made up of active professionals who can provide you with an insider’s view of the industry. In addition, the master’s offers visits to top-tier sports organisations in Spain and abroad.

Professional Internships Are A Must

As part of your first leap into the industry, we shall ensure you take part in a professional internship at sports companies and marketing agencies. What’s more, selected students can intern at Real Madrid C.F.’s marketing department.

Renowed Teaching Staff

Our faculty members are sports marketing experts who have worked for leading companies and sports organisations including: Puma, Adidas, Real Madrid C.F., the Davis Cup, Innovarout, and more. This gives you a unique chance to expand your international network, enhancing your future professional opportunities.

Live The Real Madrid Experience

Enjoy exclusive experiences with Real Madrid C.F. and take part in the White Week event, professional visits, live sporting events, networking events and a one-of-a-kind international trip.

International Trip & Professional Visits

You shall enjoy exclusive experiences including an international trip around Europe where you shall visit different top-class sports organisations and meet their executives, including: Bayern Munich, Adidas Worldwide Headquarters, Borussia Dortmund, AJAX Amsterdam and more. Some other visits in Spain include: RFEF, La Liga, Rafa Nadal Academy, Santiago Bernabéu Stadium, Wanda Metropolitano Stadium and more.

A Prestigious School

The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.

  • 1 International Trip: Enjoy A Unique Trip To Central Europe Where You'll Visit Some Of The Most Important Football Clubs, Sports Organisations And Brands, Including: Adidas Worldwide Headquarters, Bayern Munich, Borussia Dortmund And More.
  • 30 Key Professional Profiles: Key Professionals Shall Share Their Experiences And Knowledge With You And Give You The Keys To Succeed In Sports Marketing.
  • 100 % Of Students: Enjoy Professional Internships In Sports-related Companies, Sports Organisations, Brands, Marketing Agencies And More.

High-quality Facilities

Most of the classes shall take place on Real Madrid Graduate School – Universidad Europea’s campus in Alcobendas. In addition, students shall also make regular visits to the Santiago Bernabéu Stadium for certain activities.

Study Plan

The programme is structured into theoretical and practical modules covering all aspects of sports marketing. After the theoretical programme, students shall take a final module during which they shall complete their final thesis, as well as a practical module in a company.

Programme Mobility Offer

The sports marketing master doesn´t offer a specific exchange offer but the program includes several international activities that the students will enjoy during the course.


Internships are a key part of your education. Acquiring experience and putting into practice what you have learned during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

The Master’s in Sports Marketing offers you the chance to complete internships at some of the most renowned sports brands, organisations and marketing agencies. In addition, selected students can undertake internships at the Real Madrid Marketing Department.

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and have registered before you start the internship. Both the company and a professor on your course shall monitor your progress on the internship and shall provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before completing your university studies, you are welcome to carry out extracurricular internships. You can carry out an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you shall benefit from an internship.

Career Opportunities

The internship period shall take place during or after the programme in collaborating companies. At the end of this period, students shall write a report summarising their activities. Companies shall select students after evaluating their C.V.s and the skills they have developed on the course. The best students shall have the option of interning at the Real Madrid marketing department. Take your first leap into sports marketing.

Some of the top companies and sports entities in which you can enjoy professional internships:

  • Real Madrid FC
  • Atlético de Madrid FC SAD
  • Mutua Madrid Open
  • Adidas International Generation
  • Kappa Sport Finance
  • Octagon
  • Valencia FC
  • Real Sociedad FC
  • Getafe FC
  • ADA Alcorcón
  • Estudiantes Baloncesto
  • Baloncesto Fuenlabrada
  • Spanish Olympic Committee
  • Basketball Spanish Federation
  • Spanish Royal Football Federation
  • Mediapro
  • LaLiga
  • Asociación de Clubs de Baloncesto (ACB)
  • You First Sports
  • Olympic Channel
  • World Football Summit

 Key Degree Improvements

Extension of internships with international companies and institutions

Content improvement with the expansion of bibliographic resources and readings recommended by the professors of the degree.

Improvement in the coordination of contents and subjects through meetings per module and between the different modules


Institutional accreditation SISCAL madri+d

In 2020, the School of Physical Activity and Sports Sciences was certified for the implementation of the IQAS under the SISCAL model and with the institutional accreditation for this centre.

Programme Structure

Courses include:

  • The Characteristics Of Sports Marketing
  • The Image Of Sports And Sports Sponsorship
  • Market Research In Sports
  •  Consumer Behaviour
  • Sports Marketing Strategy
  • The Sports Marketing Plan
  • International Sports Marketing


The programme is designed for marketing, business, communication and sports sciences graduates with a passion for marketing and sports. It is also aimed at those working in the sports sector looking to deepen their knowledge and boost their careers.

Key information


  • Full-time
    • 9 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff shall set a date for the entrance exams corresponding to the programme they are interested in, and for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process consists of the following stages:

  • Personalised advice
  • Submission of application and documentation for assessment of the candidate's profile
  • Profile assessment and interview
  • Confirmation of admission
  • Formal reservation and enrolment

Once the candidate has been contacted and has provided the required documentation, the Postgraduate Admissions team shall arrange for the applicant to take the entrance exams corresponding to the programme of interest as well as a personal interview with the Programme Director or a member of the Admissions Committee.

Tuition Fee

To alway see correct tuition fees
  • International

    18900 EUR/full
    Tuition Fee
    Based on the tuition of 18900 EUR for the full programme during 9 months.
  • EU/EEA

    18900 EUR/full
    Tuition Fee
    Based on the tuition of 18900 EUR for the full programme during 9 months.

Living costs for Madrid

745 - 1260 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Sports Marketing
Universidad Europea


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