Study cover for Marketing Intelligence
M.B.A. On Campus

Marketing Intelligence

SRH Berlin University of Applied Sciences

18 months
Duration
14400 EUR/year
13200 EUR/year
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

In the Marketing Intelligence programme from SRH Berlin University of Applied Sciences, you will gain marketing insights from complex data and develop management strategies. Use statistical software, analyse and interpret marketing data and train your soft skills.

Visit the official programme website for more information

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Overview

Your Programme | MBA Marketing Intelligence

Benefit from an innovative, skill-based teaching approach that combines extended leadership and marketing knowledge. The curriculum helps you strengthen your expertise in marketing analytics so that you are able to make strategic management decisions based on empirical analysis.

In addition to classic and marketing-specific management modules, you also train your soft skills as well as analytical, leadership and communication skills. Thanks to your expertise in marketing analytics, big data and consumer behaviour, you will be a sought-after marketing professional.

Your Career

The Marketing Intelligence programme from SRH Berlin University of Applied Sciences  qualifies you to use empirical research for management decisions. You will not only learn to conduct your own empirical studies, but will also be able to critically question and interpret sources and reports from market research institutes. The combination of management and marketing know-how thus helps you to obtain sought-after positions after graduation.

Choose from the following career paths:

  • Management positions in strategic marketing intelligence
  • Digital Marketing Manager
  • Marketing Research Manager
  • Customer Insight Specialist

Programme Structure

Your Curriculum

1st semester

  • Fundamentals of Management and Economics
  • Organisational Behaviour
  • Corporate Social Responsibility and Business Ethics
  • Marketing Intelligence I: Consumer & Advertising Psychology
  • Marketing Intelligence II: Market Research Methods
  • Applied Project/Internship

2nd semester

  • Trust and Collaboration
  • Marketing Management
  • Strategic Management
  • Marketing Intelligence III: Data Analysis
  • Marketing Intelligence IV: Consumer Behaviour
  • Scientific Writing/Master's Seminar

3rd semester

  • Elective I
  • Elective II
  • Master's Thesis

Key information

Duration

  • Full-time
    • 18 months

Start dates & application deadlines

More details

Non-EU applicants: Please apply at least 3-4 months before the start of the programme to have enough time for visa and travel arrangements.

Credits

90 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Bachelor's degree
  • min. 2 years of relevant work experience
  • Letter of Motivation
  • Proof of English language proficiency
  • Curriculum Vitae

Tuition Fee

To alway see correct tuition fees
  • International

    14400 EUR/year
    Tuition Fee
    Based on the tuition of 7200 EUR per semester during 18 months.
  • EU/EEA

    13200 EUR/year
    Tuition Fee
    Based on the tuition of 6600 EUR per semester during 18 months.

Living costs for Berlin

836 - 1340 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Please contact us for more information: studyinberlin@srh.de

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Intelligence
-
SRH Berlin University of Applied Sciences

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