M.Sc. On Campus

Digital and Strategic Marketing

University of Bradford

12 months
18566 GBP/year
11610 GBP/year
Tuition fee
Apply date
Start date


The MSc in Digital and Strategic Marketing from University of Bradford develops the specialist knowledge and skills you need to pursue a career in the sector.


You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The MSc in Digital and Strategic Marketing from University of Bradford will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Career prospects

Our graduates are highly sought after for careers in management, consultancy or advanced management studies.

Programme Structure

Courses include:

  • Marketing Planning and Strategy
  • Marketing Communications in the Digital World
  • International Marketing
  • Consumer Behaviour and insights in the Digital Age
  • Digital Marketing, Campaign Planning and Analytics
  • Digital Business and Marketing Strategy Simulation

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


180 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA
Lower Second Class

Other requirements

General requirements

  • Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute.
  • Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section.
  • As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above.
  • Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.

Tuition Fee

To alway see correct tuition fees
  • International

    18566 GBP/year
    Tuition Fee
    Based on the tuition of 18566 GBP per year during 12 months.
  • National

    11610 GBP/year
    Tuition Fee
    Based on the tuition of 11610 GBP per year during 12 months.


  • Home: £5,663 per year

Living costs for Bradford

713 - 1353 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Digital and Strategic Marketing
University of Bradford


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