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Overview
You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.
The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.
The MSc in Digital and Strategic Marketing from University of Bradford will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
Career prospects
Our graduates are highly sought after for careers in management, consultancy or advanced management studies.
Programme Structure
Courses include:
- Marketing Planning and Strategy
- Marketing Communications in the Digital World
- International Marketing
- Consumer Behaviour and insights in the Digital Age
- Digital Marketing, Campaign Planning and Analytics
- Digital Business and Marketing Strategy Simulation
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
English
IELTS 6
TOEFL® IBT 80
Credits
180 alternative credits
Delivered
On Campus
Disciplines
Marketing Strategic Management Digital Marketing View 240 other Masters in Strategic Management in United KingdomAcademic requirements
GPA Lower Second Class
English requirements
IELTS 6
TOEFL® IBT 80
Other requirements
General requirements
- Candidates for the MSc in Digital and Strategic Marketing will normally have a first degree or its equivalent in any discipline from an approved higher education institute.
- Usual entry requirement is: a UK degree 2:2 degree or its equivalent in any discipline from an approved higher education institution. Equivalent professional qualifications will also be eligible if supported with appropriate practical experience. Further information is available in our international section.
- As the programme is delivered entirely in English, applicants must be able to demonstrate proficiency in the English language thus, UK educated students must have a GCSE grade 4 (C) or above.
- Applications are welcome from students with non-standard qualifications or mature students (those over 21 years of age on entry) with significant relevant experience.
Tuition Fee
To alway see correct tuition fees
-
International
18566 GBP/yearTuition FeeBased on the tuition of 18566 GBP per year during 12 months. -
National
11610 GBP/yearTuition FeeBased on the tuition of 11610 GBP per year during 12 months.
Part-time
- Home: £5,663 per year
Living costs for Bradford
713 - 1353 GBP /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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