During the Psychology - Social Influence programme of the University of Amsterdam you have the opportunity to deepen your social-psychological knowledge and hone your research skills as well as learn about systematic, critical approaches to applied problems when influencing behaviour. You work through various case studies to learn how to apply scientific knowledge and approaches to applied behavioural influence problems.
You learn how to analyse concrete human behaviour using social-psychological theory and how to generate valid and reliable measurements of (current) attitudes, emotions, motivation and behaviour. You also learn, step by step, how to develop interventions and how to evaluate those interventions using intervention mapping.
Organisations often call upon the expertise of advertising or marketing agencies, as well as research and consultancy firms. Some organisations even have such specialised departments in-house, such as strategy, communication or marketing departments. Students who graduate from this Master's track can be found in organisations or departments that are involved in behavioural influence in the broadest sense of the word.
- Strategists/Researchers at advertising agencies and consultancy firms.
- Advisers on influencing behaviour
- Policy and research positions
- Consumer behaviour advisors
- Developing Interventions
- Behavioral Influence
- Applying Research Methods
- Emotional Influence
- 12 months
Start dates & application deadlines
- Apply before
DisciplinesPsychology Sociology View 98 other Masters in Psychology in Netherlands
We are not aware of any academic requirements for this programme.
- ≥5 EC Basic knowledge of Psychology
- ≥24 EC Methods and Statistics courses in Psychology or Social Sciences of which ≥21 EC on quantitative research
- ≥9 EC Empirical research project (demonstrating your writing & research skills) on a Psychological or related Social Science.
- ≥5 EC advanced knowledge of Social Influence on bachelor level 2/3
- An additional ≥5 EC advanced knowledge of Social Psychology on bachelor level 2/3 (Attitudes, Emotions, Social Cognition, Motivation, or Group Processes)
- An additional ≥5 EC knowledge of Social or Organizational Psychology on bachelor level 1/2/3
- An additional ≥5 EC knowledge of any field of Psychology on bachelor level 2/3
Statement of MotivationInternational candidates who are non-native English speakers are required to submit official English proficiency test scores.International degrees should be equivalent to a Dutch academic Bachelor’s degree.
International16060 EUR/yearTuition FeeBased on the tuition of 16060 EUR per year during 12 months.
EU/EEA2168 EUR/yearTuition FeeBased on the tuition of 2168 EUR per year during 12 months.
Living costs for Amsterdam
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.