M.Sc. On Campus

Psychology - Social Influence

University of Amsterdam

12 months
16060 EUR/year
2168 EUR/year
Tuition fee
Apply date
Start date


Many organisations and companies benefit from effectively influencing the behaviour of citizens or consumers. But how can we develop a strategy that is effective in achieving these goals? Learn more with the Psychology - Social Influence programme of the University of Amsterdam.


Study programme

During the Psychology - Social Influence programme of the University of Amsterdam you have the opportunity to deepen your social-psychological knowledge and hone your research skills as well as learn about systematic, critical approaches to applied problems when influencing behaviour. You work through various case studies to learn how to apply scientific knowledge and approaches to applied behavioural influence problems.

You learn how to analyse concrete human behaviour using social-psychological theory and how to generate valid and reliable measurements of (current) attitudes, emotions, motivation and behaviour. You also learn, step by step, how to develop interventions and how to evaluate those interventions using intervention mapping.


Organisations often call upon the expertise of advertising or marketing agencies, as well as research and consultancy firms. Some organisations even have such specialised departments in-house, such as strategy, communication or marketing departments. Students who graduate from this Master's track can be found in organisations or departments that are involved in behavioural influence in the broadest sense of the word.

  • Strategists/Researchers at advertising agencies and consultancy firms.
  • Advisers on influencing behaviour
  • Policy and research positions 
  • Consumer behaviour advisors

Programme Structure

Courses include:

  • Developing Interventions
  • Behavioral Influence
  • Applying Research Methods
  • Emotional Influence

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Basic requirements:

  • ≥5 EC Basic knowledge of Psychology
  • ≥24 EC Methods and Statistics courses in Psychology or Social Sciences of which ≥21 EC on quantitative research
  • ≥9 EC Empirical research project (demonstrating your writing & research skills) on a Psychological or related Social Science.

Track-specific requirements:

  • ≥5 EC advanced knowledge of Social Influence on bachelor level 2/3
  • An additional ≥5 EC advanced knowledge of Social Psychology on bachelor level 2/3 (Attitudes, Emotions, Social Cognition, Motivation, or Group Processes)
  • An additional ≥5 EC knowledge of Social or Organizational Psychology on bachelor level 1/2/3
  • An additional ≥5 EC knowledge of any field of Psychology on bachelor level 2/3

Statement of Motivation

International candidates who are non-native English speakers are required to submit official English proficiency test scores.International degrees should be equivalent to a Dutch academic Bachelor’s degree. 

Tuition Fee

To alway see correct tuition fees
  • International

    16060 EUR/year
    Tuition Fee
    Based on the tuition of 16060 EUR per year during 12 months.
  • EU/EEA

    2168 EUR/year
    Tuition Fee
    Based on the tuition of 2168 EUR per year during 12 months.

Living costs for Amsterdam

1000 - 1500 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Psychology - Social Influence
University of Amsterdam


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