M.Sc. On Campus

Digital Marketing (Business Administration)

12 months
17750 EUR/year
2209 EUR/year
Tuition fee
Apply date
Start date


In the Digital Marketing (Business Administration) programme of the University of Amsterdam, you explore the impact of the digitised business environment on marketing processes and customer value creation. This track is one of the nine tracks you can opt for in our Master's in Business Administration.


The Digital Marketing (Business Administration) programme of the University of Amsterdam has a strategic focus, in the sense that it analyses how current technologies affect the development and implementation of marketing strategy. Furthermore, it explores how digital data and marketing analytics can serve as instruments to improve marketing decision-making.

Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.


Graduates of the Master's in Business Administration/Digital Marketing track have excellent job prospects for positions in a wide variety of companies related to (digital) marketing and analytics, e.g.:

  • online customer experience managers
  • market analysts
  • online retail managers
  • social media analysts
  • content/website marketers

Programme Structure

Courses include:

  • Theories of Marketing
  • Theories of Digital Business
  • Theories of Strategy
  • Business Seminar and Professional Skills
  • Consumer Behaviour
  • Digital Marketing and Analytics

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

More details

EEA and EU students have the same deadlines.




On Campus

Academic requirements

GPA admission requirements GPA
GRE admission requirements GRE®
152 (quantitative)
GMAT admission requirements GMAT

Other requirements

General requirements

  • An academic Bachelor's degree (BSc or BA) in (International) Business Administration or an academic Bachelor’s degree in an Economics or Businesses related field.
  • Your English language proficiency
  • Since the Master’s in Business Administration is a popular programme and we want to guarantee an interactive programme, we apply a selection procedure. One of the selection criteria is the Grade Point Average (GPA). 
  • Your GMAT score
  • Your motivation letter
    • GRE test scores

    Tuition Fee

    To alway see correct tuition fees
    • International

      17750 EUR/year
      Tuition Fee
      Based on the tuition of 17750 EUR per year during 12 months.
    • EU/EEA

      2209 EUR/year
      Tuition Fee
      Based on the tuition of 2209 EUR per year during 12 months.

    Living costs for Amsterdam

    1000 - 1500 EUR /month
    Living costs

    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


    Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

    Our partners

    Digital Marketing (Business Administration)
    University of Amsterdam


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