Overview

The Digital Marketing (Business Administration) programme of the University of Amsterdam has a strategic focus, in the sense that it analyses how current technologies affect the development and implementation of marketing strategy. Furthermore, it explores how digital data and marketing analytics can serve as instruments to improve marketing decision-making.

Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.

Careers

Graduates of the Master's in Business Administration/Digital Marketing track have excellent job prospects for positions in a wide variety of companies related to (digital) marketing and analytics, e.g.:

online customer experience managers

market analysts

online retail managers

social media analysts

content/website marketers

Programme Structure

Courses include:

Theories of Marketing

Theories of Digital Business

Theories of Strategy

Business Seminar and Professional Skills

Consumer Behaviour

Digital Marketing and Analytics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2023-09-05 00:00:00
- Apply before 2023-06-01 00:00:00 , National
- Apply before 2023-04-01 00:00:00 , International
- Apply before 2023-05-01 00:00:00 , EEA/EU
Starting 2024-02-01 00:00:00
- Apply before 2024-01-01 00:00:00 , National
- Apply before 2023-11-01 00:00:00 , International
- Apply before 2023-12-01 00:00:00 , EEA/EU

More details

EEA and EU students have the same deadlines.

Language

English

IELTS

6.5

Start preparing for IELTS today!

TOEFL^® IBT

92

Credits

60 ECTS

Delivered

On Campus

Disciplines

Business Administration Marketing Digital Marketing View 18 other Masters in Digital Marketing in Netherlands

Academic requirements

GPA

Required

GRE^®

152 _{(quantitative)}

GMAT

560

English requirements

IELTS

6.5

Start preparing for IELTS today!

TOEFL^® IBT

92

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Amsterdam Faculty of Economics and Business and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

An academic Bachelor's degree (BSc or BA) in (International) Business Administration or an academic Bachelor’s degree in an Economics or Businesses related field.

Your English language proficiency

Since the Master’s in Business Administration is a popular programme and we want to guarantee an interactive programme, we apply a selection procedure. One of the selection criteria is the Grade Point Average (GPA).

Your GMAT score

Your motivation letter

GRE test scores

Tuition Fee

To always see correct tuition fees

International

17750 EUR/year

Tuition Fee

Based on the tuition of 17750 EUR per year during 12 months.
EU/EEA

2209 EUR/year

Tuition Fee

Based on the tuition of 2209 EUR per year during 12 months.

Living costs for Amsterdam

1000 - 1500 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

Studyportals Scholarship Deadline: 30 June 2020

Apply and win up to €10000 to cover your tuition fees.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration - Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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