Studyportals
M.Sc. On Campus

Marketing Management and Digital

ESSEC Business School

12 months
Duration
20992 EUR/year
20992 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Designed for marketers and digital specialists in this age of complexity, the Marketing Management and Digital program of ESSEC Business School will enable you to acquire the concepts and tools of marketing and digital as well as the fundamentals of management.

Overview

The MSc in Marketing Management and Digital - Thrive as a modern marketer

With the burgeoning success of the luxury industry, the concept of luxury brand management has also become increasingly relevant for many different industry sectors. You will learn about brand value and management in the luxury business and how the luxury market has evolved with the age of digitalization.

The Marketing Management and Digital program of ESSEC Business School is fully taught in Singapore and places the students at the heart of the Asia-Pacific region. Asia sees one of the world’s highest rate of digital adoption, and the whole of Asia-Pacific has become the largest digital retail market in the world.

Empowered by digital technologies, marketers now find themselves facing consumers who are better informed, highly impatient and more discerning. What it takes to engage such consumers involves providing the right information at the right time, all the time. A challenge in which digital marketing is well poised to meet.

We also see a growing sophistication in the next generation of Asian consumers. These consumers don’t just want the best product in the world, they want products tailored to their tastes and provide unique experiences. Part of this growing sophistication resulted in an increased appetite for luxury in Asia.

Programme Structure

Courses include:

  • Asian Economies
  • Management and Society
  • Negotiation tor Managers
  • Applied Strategic Management
  • Financial Accounting for Managers
  • Mandarin/French Language Course

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • A Master/4-year bachelor/3-year bachelor’s degree in any field of study (engineering, science, mathematics, business, law, humanities & social sciences, economics, etc.)
  • English Tests: TOEFL iBT, IELTS, Cambridge
  • Curriculum Vitae
  • Motivation Letter
  • Degree(s) obtained: authenticated copies of official degrees since high school (school leaving)
  • Transcripts/Grade Sheets: official or authenticated copies from all colleges and universities attended since high school, including exchange programs (simple copies will not be accepted). Grading System details must be provided
  • Two recommendations
  • Passport or National Identity Card
  • A recent ID photo
  • Non-refundable application fee of SGD 160 (100 EUR)

Tuition Fee

To alway see correct tuition fees
  • International

    20992 EUR/year
    Tuition Fee
    Based on the tuition of 20992 EUR for the full programme during 12 months.
  • EU/EEA

    20992 EUR/year
    Tuition Fee
    Based on the tuition of 20992 EUR for the full programme during 12 months.
  • SGD 33,700

Living costs for Cergy-Pontoise

750 - 1050 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Marketing Management and Digital
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ESSEC Business School

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