Marketing - Online

Overview

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Why Online?

Online education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The online campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs and business leaders from around the world.

Convenience and flexibility are key, as online students are not confined to specific campuses or classrooms and still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments and can attend scheduled webinars from anywhere or watch recorded sessions later at their convenience. Students can connect with multicultural classmates from around the globe and can participate in optional on-campus weeks at EU´s campuses in Barcelona, Geneva and Munich.

Career Options

The Marketing - Online program from EU Business School provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.

• Head of Digital Marketing

The head of digital marketing is responsible for a company's online marketing. These professionals will create a digital strategy based on organizational objectives and ensure that it is implemented correctly with the right campaigns and messages to impact the target audience. With experience in marketing, these professionals will be proficient in disciplines such as SEO, SEM, emailer marketing, and retargeting, among others. They ensure effective lead generation and conversion through constant analysis.

A head of digital marketing is creative and analytical, as well as proficient in marketing and digital activities.

• Marketing Manager

Marketing managers are in charge of planning, creating and implementing marketing campaigns for products, brands and organizations. Their portfolio will include various brands or product lines which are managed by their reports. Tasks include market segmentation, research, promotion, advertising and reporting as well as budgeting and competitor benchmarking, among others. The end goal of a marketing manager is to ensure that a product is relevant and reaches customers for market success and profitability.

A marketing manager will need good communication and presentation skills as well as knowledge of finance and data analysis.

• Head of Media

Heads of media are in charge of the paid advertising campaigns of an organization. They work within a determined budget with the aim of ensuring that an organization’s message reaches its target audiences effectively. Media objectives may include reach, sales, ROI or engagement. These professionals will analyze data to determine optimal media outlets such as TV, radio or social media for advertising and will monitor results. Their functions include negotiating with media providers, analyzing data, optimizing campaigns, planning, budgeting and creating media messages to ensure impact and results.

The skills needed to become a head of media include data analysis, organization and negotiation, among others.

• Head of Communications

Heads of communication are in charge of all the communication materials and messages generated by an organization both off- and online. They ensure message coherence and that a positive organizational image is communicated to target audiences. Understanding audience perception, monitoring third-party messages about the organization and industry, anticipating reactions as well as tracking the effectiveness of released communication materials are important for success in this position. Heads of communication will also oversee the materials and messages produced by other departments such as marketing to ensure that they are in line with the overriding communication objectives and strategy. These professionals are also in charge of reputation management and are key in crisis management.

Excellent communication and interpersonal skills are necessary to rise to this position.

Accreditation

In partnership with University of Derby and London Metropolitan University in the U.K., and Dublin Business School, Ireland, EU students earn state-recognized degrees. Through its alliance with Universidad Católica San Antonio de Murcia (UCAM), Spain, students attain university bachelor's, master's and MBA degrees (título propio).