Studyportals
M.Sc. Online

Digital Marketing and Data Analysis

IPAG Business School

10 months
Duration
9000 EUR/full
9000 EUR/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Digital Marketing and Data Analysis at IPAG Business School encompasses all marketing techniques that use digital media and resulting data (big data).

Overview

Digital Marketing and Data Analysis at IPAG Business School aims to train the marketing professionals of tomorrow, capable of defining a digital strategy using the solid foundations of data analysis and mastery of the ethical issues surrounding the protection and use of personal data.

Career

With the digital transformation of companies, career prospects can be grouped into three main categories:

  •  jobs dealing with data, strategy and innovation (marketing of the digital strategy, marketing business analyst, data scientist/data miner)
  •  operational marketing jobs (relationship marketing/CRM, operational/digital marketing, traffic manager)
  •  product/brand marketing jobs (web product manager, brand manager, community manager, social media marketing manager, content manager, revenue management analyst)

Programme Structure

Core classes
  • Project management
  • Business Ethics & CSR
  • Research and dissertation methodology
  • Strategic Management

Key information

Duration

  • Full-time
    • 10 months

Start dates & application deadlines

Credits

60 ECTS

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • MSc in 10 months: a four-year degree (Bac+4 or 240 ECTS credits) or an International Bachelor’s or RNCP (National Directory of Professional Certifications) qualification level 6/7
  • MSc in 15 months: a three-year degree (Bac+3 or 180 ECTS credits) or RNCP qualification level 5

For managers who are re-training or looking to gain expertise, 10 years of experience is required if the academic conditions cannot be met.An English-language proficiency certificate is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)

Tuition Fee

To alway see correct tuition fees
  • International

    9000 EUR/full
    Tuition Fee
    Based on the tuition of 9000 EUR for the full programme during 10 months.
  • EU/EEA

    9000 EUR/full
    Tuition Fee
    Based on the tuition of 9000 EUR for the full programme during 10 months.
  • 10-month format
€9000
  • 15-month format
€12,250

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

Digital Marketing and Data Analysis
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IPAG Business School

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