Overview

Digital Marketing and Data Analysis at IPAG Business School aims to train the marketing professionals of tomorrow, capable of defining a digital strategy using the solid foundations of data analysis and mastery of the ethical issues surrounding the protection and use of personal data.

Career

With the digital transformation of companies, career prospects can be grouped into three main categories:

jobs dealing with data, strategy and innovation (marketing of the digital strategy, marketing business analyst, data scientist/data miner)
operational marketing jobs (relationship marketing/CRM, operational/digital marketing, traffic manager)
product/brand marketing jobs (web product manager, brand manager, community manager, social media marketing manager, content manager, revenue management analyst)

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Programme Structure

Core classes

Analysis and deployment of the company's global strategy at the level of an operational unit
Steering the activities of the operational unit
Management of the digital transformation
Monitoring, forecasting and public relations
Management of People and Organisations

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2024-02-01 00:00:00

Application deadline not specified.
Starting 2024-04-01 00:00:00

Application deadline not specified.
Starting 2024-09-01 00:00:00

Application deadline not specified.
Starting 2024-11-01 00:00:00

Application deadline not specified.

Language

English, French

IELTS

6

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Credits

60 ECTS

Delivered

On Campus, Online

Disciplines

Marketing Data Science & Big Data Digital Marketing View 60 other Masters in Marketing in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6

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Other requirements

General requirements

MSc in 1 year: a four-year degree (Bac+4 or 240 ECTS credits) or an International Bachelor’s or RNCP (National Directory of Professional Certifications) qualification level 6/7

MSc in 2 years: a three-year degree (Bac+3 or 180 ECTS credits) or RNCP qualification level 5

For managers who are re-training or looking to gain expertise, 10 years of experience is required if the academic conditions cannot be met.

An English-language proficiency certificate is required during the application process (TOEIC, TOEFL, IELTS 6, etc.)

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Tuition Fee

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International

9000 EUR/year

Tuition Fee

Based on the tuition of 9000 EUR for the full programme during 12 months.
EU/EEA

9000 EUR/year

Tuition Fee

Based on the tuition of 9000 EUR for the full programme during 12 months.

1-year format

€9,000

2-year format

€12,250

Living costs for Paris

1195 - 1778 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Data Analysis.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

Academic requirements

English requirements

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

EU/EEA

Living costs for Paris

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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