Enterprise and Innovation

Overview

On our exciting new flagship MSc, you’ll interact with entrepreneurs and start-ups, working on real-life business projects while you learn to give you the skills, knowledge and versatility to create and lead change with confidence in dynamic, unpredictable, complex and diverse environments.Capitalising on Keele Business School’s co-location with the Smart Innovation Hub, you’ll engage not only with leading academics but with start-ups and entrepreneurs to gain a thorough grounding in current theories and concepts of enterprise and innovation, while watching entrepreneurs in action.

Career:

This exciting master’s Enterprise and Innovation at Keele University aims to futureproof your career by equipping you with the necessary knowledge, skills and techniques to solve current and future real-world problems. While the challenges may change over time, the problem solving processes we teach will remain as relevant as ever.

Gaining practice and experience while you study, you’ll gain a comprehensive understanding of the nature of entrepreneurialism, the role of entrepreneurs in the economy and the operating models of entrepreneurial businesses. You’ll learn how to apply a range of different theories, creative and innovative approaches, tools and techniques and, at the same time, develop the skills required to solve business dilemmas, think up and implement solutions, making the most appropriate business decisions.

The MSc Enterprise and Innovation will equip you with a broad knowledge of enterprise, innovation, business planning and marketing, ready to be a problem solver, wealth creator, creative thinker and idea generator on graduation. With the confidence to generate, implement and manage new ideas, even in changing or uncertain contexts, you’ll be a valuable asset to any type of organisation in the public, private or not-for-profit sector.