Studyportals
Master's Degree On Campus

Data-Driven Marketing - Digital Marketing and Analytics

24 months
Duration
3100 EUR/year
3100 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Master Program in Data Driven Marketing - Digital Marketing and Analytics is from NOVA IMS is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.

Overview

Programme description:

This Data Driven Marketing - Digital Marketing and Analytics program from NOVA IMS is ranked as the best program in E-Business and Digital Marketing in Portugal and the 3rd in the Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA and Master programs in the world.

The goal of this program is to train technical staff and managers to:

  • Understand the operating principles of Digital Marketing and Internet Social Media, as well the methodologies for its use in creating value for business;
  • Understand and be able to apply analytical Social Media techniques;
  • Understand the principles and metrics of Marketing in the Internet;
  • Master the techniques of Search Engine Marketing, including AdWords campaign management and the development of Search Engine Optimization (SEO) strategy.

Programme Structure

Course units:
  • Digital Analytics
  • Digital Marketing & E-Commerce
  • Marketing Engineering and Analytics
  • Marketing Strategy and Innovation
  • Research Methodologies
  • Search Engine Optimization
  • Social Media Analytics

Audience

This program is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

More details

April 20th to May 26th, 2022 (only for After Working Hours Format).

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

  • Hold a bachelor’s degree in a compatible field
  • Be proficient in English (spoken and written).

Tuition Fee

To alway see correct tuition fees
  • International

    3100 EUR/year
    Tuition Fee
    Based on the tuition of 6200 EUR for the full programme during 24 months.
  • EU/EEA

    3100 EUR/year
    Tuition Fee
    Based on the tuition of 6200 EUR for the full programme during 24 months.

The tuition fee is €6.200, of which €4.200 corresponds to the curricular component (1st year) and €2.000 for the development of final work (2nd year).

Living costs for Lisbon

630 - 1123 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial discount:

  • A single payment: a 5% discount on the payable amount;
  • Two installments: a 2,5% discount on the payable amount.
  • NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
  • Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee.  This discount is not cumulative with other discounts;
  • Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Data-Driven Marketing - Digital Marketing and Analytics
-
NOVA IMS

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