Master's Degree On Campus

Data-Driven Marketing - Data Science for Marketing

24 months
3100 EUR/year
3100 EUR/year
Tuition fee
Apply date
Start date


The Master program in Data Driven Marketing - Data Science for Marketing from NOVA IMS is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands with practical data-oriented processing, artificial intelligence and analysis of social networks of consumers. 


The versatility in the offer of optional curricular units also allows to reinforce theoretical and practical knowledge in several related areas such as digital marketing, social media, e-commerce and search engine optimization.

Programme description:

The goals of this Data Driven Marketing - Data Science for Marketing program from NOVA IMS are:

  • Bridging the gap in qualified marketing professionals fostering analytical capabilities, critically thinking about the data and drawing conclusions based on incomplete information;
  • Know how science and data analysis are used in marketing decision-making through practical understanding of the fundamental methods used by data scientists;
  • Provide data science fundamentals and tools to take advantage of the opportunities that arise in the area of data science for marketing;
  • Identify and implement appropriate models and methodologies to extract meaningful information for marketing decision-making;
  • Know how to load and clean data, learn data models, view complex data, and master the capabilities needed to solve complex data challenges;
  • Analyze big data, make predictions based on machine learning, and learn how to turn big data into business perceptions and solutions;
  • Interpret and communicate data and results using a wide range of real-world marketing examples. 

Programme Structure

Mandatory Course units:
  • Big Data for Marketing
  • Data Science for Marketing
  • Machine Learning in Marketing
  • Marketing Engineering and Analytics
  • Marketing Strategy and Innovation
  • Research Methodologies
  • Social Network Analysis


This postgraduate program is aimed at managers, technical staff and other professionals who wish to acquire analytical skills in the field of marketing using the most advanced technologies, methodologies for collecting, analyzing and processing data in the scope of data science in order to allow making data-driven based decisions. 

Key information


  • Full-time
    • 24 months

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.
More details

April 20th to May 26th, 2022.




On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NOVA IMS and/or in Portugal, please visit Student Insurance Portal.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

  • Hold a bachelor’s degree in a compatible field;
  • Be proficient in English (spoken and written).

Tuition Fee

To alway see correct tuition fees
  • International

    3100 EUR/year
    Tuition Fee
    Based on the tuition of 6200 EUR for the full programme during 24 months.
  • EU/EEA

    3100 EUR/year
    Tuition Fee
    Based on the tuition of 6200 EUR for the full programme during 24 months.

The tuition fee is €6.200, of which €4.200 corresponds to the curricular component (1st year) and €2.000 for the development of final work (2nd year).

Living costs for Lisbon

630 - 1123 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Financial discount:

  • A single payment: a 5% discount on the payable amount;
  • Two installments: a 2,5% discount on the payable amount.
  • NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
  • Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee.  This discount is not cumulative with other discounts;
  • Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Data-Driven Marketing - Data Science for Marketing


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