Data-Driven Marketing - Data Science for Marketing

Overview

The versatility in the offer of optional curricular units also allows to reinforce theoretical and practical knowledge in several related areas such as digital marketing, social media, e-commerce and search engine optimization.

Programme description:

The goals of this Data Driven Marketing - Data Science for Marketing program from NOVA IMS  are:

• Bridging the gap in qualified marketing professionals fostering analytical capabilities, critically thinking about the data and drawing conclusions based on incomplete information;

• Know how science and data analysis are used in marketing decision-making through practical understanding of the fundamental methods used by data scientists;

• Provide data science fundamentals and tools to take advantage of the opportunities that arise in the area of data science for marketing;

• Identify and implement appropriate models and methodologies to extract meaningful information for marketing decision-making;

• Know how to load and clean data, learn data models, view complex data, and master the capabilities needed to solve complex data challenges;

• Analyze big data, make predictions based on machine learning, and learn how to turn big data into business perceptions and solutions;

• Interpret and communicate data and results using a wide range of real-world marketing examples.