The Digital Marketing and eCommerce program at ENEB Business School prepares students to lead projects under the digital environment that surrounds us.
One of the main attractions of this master’s degree is the integration of digital marketing techniques with electronic commerce that will allow you to create and know how to manage digital projects and achieve great economic results.
Besides, with our case studies, you will launch several viable projects that will enable you to analyse the advantages and disadvantages of each of them.
This Master will provide you with all the knowledge about the most effective tools and techniques in the online environment such as Social Media, SEO, SEM, Web Usability and Analytics, Social Media, CRM, Mobile Marketing and eCommerce.
- Develop the necessary strategies to achieve success in online sales channels.
- Apply the technologies and legal framework for the creation of virtual stores.
- Know more effective techniques in the online environment such as Social Media, SEO, SEM, Analytics and Web Usability as well as CRM.
- Master the strategic direction of marketing applied to the network.
- Apply the critical factors for the design and management of a successful website.
- Manage the right strategies for online advertising based on the objectives set.
- Creation of content in social and digital media and communication management.
- Know and apply the real cases of success of online reference companies and analyse how they have reached that point.
Get more detailsVisit official programme website
- Fundamentals of Strategic Management
- Strategic Objectives
- The Strategic Process
- The Strategic Formulation
- Strategic Analysis (in the dynamics of business management)
- Development of a Strategy
We are not aware of any academic requirements for this programme.
We are not aware of any English requirements for this programme.
To access any of our Master’s programs, applicants must meet the following requirements:
- Students holding a degree certificate.
- Students currently studying for a graduate degree or equivalent higher education tittle.
- Foreign students having an equivalent degree documented.
- Professionals that already have a recognized position in the field.
- In the unlikely event that you do not meet any of the above requirements, please contact the school and the admissions department will assess your case individually
International249 EUR/yearTuition FeeBased on the tuition of 249 EUR per year during 18 months.
EU/EEA249 EUR/yearTuition FeeBased on the tuition of 249 EUR per year during 18 months.
The actual price of this program is €7,600, yet thanks to our current sponsoring we may make this offer and bring top quality education to a wider number of students. You can take the whole training program and enjoy this excellent discount of 97%.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 9 months
Check the official programme website for potential updates.