In the age of big data, companies have more consumer information than ever before. They can use this information to target consumers, but they can also use consumer information (e.g. feedback from reviews) to improve products and services. Gaining insight from customers and understanding shifting patterns of consumer behaviour is important for companies in order to satisfy customer needs and ultimately the viability or profit-making potential of the company.
Graduates from this Consumer and Digital Marketing Analytics from Bangor University will develop a broad knowledge of marketing management subjects and will be able to demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. This course is intended to prepare students for a career in marketing and digital marketing or marketing analytics more specifically.
This course is aimed at those seeking to obtain employment in a variety of careers in marketing (e.g. digital marketing, customer insight management, marketing analytics) or in general management and business in large, medium sized and small organisations both in the private and public/government sectors. Some graduates may go on to set up their own businesses, while others may progress to further postgraduate study leading to a PhD.
The job market demands students with strong analytical skills to both make sense of data and also to interpret it in line with the company/brand or strategy in place. Those seeking employment in this competitive market require not only have strong data analysis skills but also to need to be able to understand the wider role that marketing plays within the organisation. Our course recognizes and adresses this demand for graduates with this combination of skills, knowledge, and practical understanding.
Get more detailsVisit official programme website
- Marketing Strategy
- Global Brand Management
- International Marketing
- Consumer Behaviour in a Global & Digital World
- International Marketing Communication
- Customer Insight Analytics
- 12 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
We would generally advise that you send in your application form by the end of June (for September intake) or the end of October (for January intake).
DisciplinesMarketing Management, Organisation & Leadership Digital Marketing View 430 other Masters in Marketing in United Kingdom
- Undergraduate degree at 2.ii (or equivalent).
- Applications from working professionals with non-graduate qualifications will be considered on an individual basis. It is highly desirable that candidates have work experience. Please contact us for more information.
- For students whose first language is not English/Welsh an IELTS score of at least 6.0 (with no element below 5.5), or equivalent, is required.
International16000 GBP/yearTuition FeeBased on the tuition of 16000 GBP per year during 12 months.
National9500 GBP/yearTuition FeeBased on the tuition of 9500 GBP per year during 12 months.
Living costs for Bangor
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Updated in the last 6 months
Check the official programme website for potential updates.