International Marketing of Innovation

Overview

The Master in International Marketing of Innovation at Toulouse School of Management (TSM)   is a unique possibility for students to acquire an internationally recognised double Master degree (120 ECTS) and study within fully multicultural Euro-Asian batches at a Chinese, Thai or German top university. Two degrees achieved in four semesters - a unique selling proposition in a CV and a head start into a successful career in marketing and business. 

These dual degrees are the right choice for students who aim to work in an international environment, which is increasingly influenced by Asia's and China's economic power. After graduating, students will be sought-after experts for China and Asia or Germany and be able to put their knowledge into practice.

Students who enrol in this International Marketing programme complete the first semester in France at TSM. According to their chosen track, they spend the second and third semesters at a renowned Asian or German university. For the Asian track, they can choose between the Open University of Hong Kong, Tongji University in Shanghai or Assumption University in Bangkok.

For the German track, they study at Ingolstadt School of Management.

Career:

This degree gives students the skills to perform the following roles:

• Product Manager
• eCRM Manager
• Digital Marketing Manager
• Community Manager
• Business Developer