12 months
17000 GBP/year
9400 GBP/year
Tuition fee
Apply date
Start date


If you’re a self-motivated independent thinker with a passion for research and fashion, this MA Fashion Marketing degree from the University of Portsmouth will help you become a creative innovator with the knowledge and skills you need to make an impact in the fashion industry. 

Visit the official programme website for more information


Discover concepts, functions and processes of fashion buying and merchandising, alongside the theory and practice of marketing management, and explore new and emerging communication practices for fashion and luxury businesses.

You’ll learn to gather intelligence and insight from a global and cultural landscape, and transform this into exciting marketing strategies and communications across print, media, and digital platforms. 

In this Fashion Marketing programme from University of Portsmouth you’ll gain a solid foundation in marketing theory and practice, and learn to apply this knowledge to the global fashion marketplace. 

As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

During the course you'll have opportunities to attend talks introducing you to a wide range of brands, sectors, expertise, and innovation topics, so you’ll graduate ready to engage in contemporary conversations in fashion. Past speakers have included Thomas Slide, Director for Media and Technology at Mintel. 

Thomas presented a look at some of the most important consumer trends relating to technology, from the adoption of new products to the way devices fit into our daily lives, including an analysis of how consumers feel about technology and the many ways it is transforming the manner we interact with and experience the world. 

Programme Structure

Courses include:

  • Consumer Insight and Analytics
  • Contemporary Issues in Marketing
  • Essentials of Marketing
  • Fashion Buying and Merchandising
  • Fashion Entrepreneurship
  • Fashion Marketing Major Project
  • Fashion and Luxury Retail Marketing
  • Social Media Marketing

Key information


  • Full-time
    • 12 months
  • Part-time
    • 24 months

Start dates & application deadlines


TOEFL admission requirements TOEFL® IBT


180 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT

Other requirements

General requirements

  • An upper second class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. An interview may be required as part of the selection process.
  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Tuition Fee

To alway see correct tuition fees
  • International

    17000 GBP/year
    Tuition Fee
    Based on the tuition of 17000 GBP per year during 12 months.
  • National

    9400 GBP/year
    Tuition Fee
    Based on the tuition of 9400 GBP per year during 12 months.


  • NATIONAL and EU: £4,700 per year
  • NON-EU: £8,500 per year

Living costs for Portsmouth

710 - 1099 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Fashion Marketing
University of Portsmouth


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