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If you’re a self-motivated independent thinker with a passion for research and fashion, this MA Fashion Marketing degree from the University of Portsmouth will help you become a creative innovator with the knowledge and skills you need to make an impact in the fashion industry. 

Visit the official programme website for more information



If you’re a self-motivated independent thinker with a passion for research and fashion, this MA Fashion Marketing degree will help you become a creative innovator with the knowledge and skills you need to make an impact in the fashion industry. 

Discover concepts, functions and processes of fashion buying and merchandising, alongside the theory and practice of marketing management, and explore new and emerging communication practices for fashion and luxury businesses.

You’ll learn to gather intelligence and insight from a global and cultural landscape, and transform this into exciting marketing strategies and communications across print, media and digital platforms. 

You’ll gain a solid foundation in marketing theory and practice, and learn to apply this knowledge to the global fashion marketplace. 

As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

During the course you'll have opportunities to attend talks introducing you to a wide range of brands, sectors, expertise, and innovation topics, so you’ll graduate ready to engage in contemporary conversations in fashion. Past speakers have included Thomas Slide, Director for Media and Technology at Mintel. Thomas presented a look at some of the most important consumer trends relating to technology, from the adoption of new products to the way devices fit into our daily lives, including an analysis of how consumers feel about technology and the many ways it is transforming the manner we interact with and experience the world. 

You can also attend field trips where we'll explore flagship stores and commercial spaces, looking at how disruptive design has affected luxury flagship stores in the twenty first century and examining contemporary challenges imposed by digital innovations.

Course highlights

  • Network with industry professionals from a range of fashion companies
  • Gather and use global data to inform your marketing decisions
  • Explore a range of contemporary fashion and business topics
  • Have the option to complete a work placement for 6 months after your taught studies
  • Hear from industry speakers, including guests from Size? Footwear, Lazy Oaf, Depop, Burberry, LVMH, and H&M
  • Complete live projects with companies such as Size? Footwear
  • Build your portfolio with competitions and events including Graduate Fashion Week, Artsthread, Fashion Revolution, D&AD 
  • Attend field trips, including to flagship stores and commercial spaces
  • Have the chance to gain professional qualifications in areas such as Google Analytics and Google Ads
  • Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study

Careers and opportunitiesCareers this Master’s prepares you for

This course prepares you for graduate employability in the fashion industry. You'll build on the skills  and knowledge you gained at undergraduate level and graduate with in-depth subject knowledge, ready to make an impact in the workplace or continue your studies to PhD level. 

During the course, you'll build your portfolio through degree work, competitions, and live projects as you learn to showcase your skills and experience.  

You'll have the option to study Fashion Marketing with Professional Practice. This choice includes work-based learning, so you'll complete a work placement or a professional experience programme for 6 months between September and March after you've completed your taught studies. This work placement is available at the end of your studies and is an opportunity to get valuable professional experience in the fashion marketing industry before you graduate.

If you're not able to secure a work placement, you'll complete a professional experience programme tailored to your career aspirations.

Graduates of this course could go into areas such as:

  • fashion marketing management
  • social media management
  • digital marketing
  • consumer and market intelligence
  • retail management and fashion buying
  • marketing ethics and sustainability
  • public relations and brand marketing
  • entrepreneurial business concepts

Programme Structure


Consumer Insight and Analytics - 15 credits

Contemporary Issues in Marketing - 15 credits

Essentials of Marketing - 15 credits

Fashion and Luxury Retail Marketing - 15 credits

Fashion Buying and Merchandising - 15 credits

Fashion Entrepreneurship - 30 credits

Fashion Marketing Major Project - 60 credits

Social Media Marketing - 15 credits

Key information

Start dates & application deadlines

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IELTS admission requirements IELTS


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

IELTS admission requirements IELTS

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Portsmouth and/or in United Kingdom, please visit Student Insurance Portal.

Other requirements

General requirements

An upper second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. An interview may be required as part of the selection process.

Tuition Fee


Visit official programme website

Living costs for Portsmouth

710 - 1099 GBP /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Fashion Marketing
University of Portsmouth


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