Overview
The IU Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication. With IU, you can study 100% online, on campus, or switch between both with their new flexible studies option.
Two Degrees, Double the Advantage
IU International University of Applied Sciences (IU) has partnered with London South Bank University to give you the chance to have your degree validated by two institutions. When you choose this option, you’ll graduate from IU with both a German degree and a British degree, giving you a major career boost! This opportunity comes with no extra study courses or traveling.
Career
Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a ...
Communication Manager: As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.
Brand Manager: As a Brand Manager, your job is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally.
Marketing Manager: As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.
Accreditation
IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. Also, IU is the first German university that achieved a 5-star rating for Online Learning from QS.
Programme Structure
Courses include:
- Managing in a Global Economy
- Strategic Management
- Sales, Pricing and Brand Management
- Advanced Research Methods
- Operations and Information Management
Key information
Duration
- Full-time
- 12 months
- Part-time
- 18 months
- Flexible
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Online start date: anytime
Language
Credits
Delivered
Disciplines
Management Studies Digital Marketing View 29 other Masters in Digital Marketing in GermanyAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
Academic Requirements:
- Completed degree from a public or officially recognised university/higher education institution in relevant field.
- At least a “satisfactory” or Grade C equivalent earned in your previous degree.
- Your undergraduate degree should be worth 240 ECTS credits.
If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience for your online degree instead:
- To start a 60-ECTS MBA (One-Year MBA), you need a minimum of 210 ECTS from your previous studies and one year of work experience. You need to provide proof of an additional year of work experience until the end of your programme.
- Proof of English skills
If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills
- Speexx B2.2 Certificate (complimentary when signing up with IU - free of charge)*
*Please note that Speexx isn't accepted as a language certificate for on-campus study programs.
Work experience
For some 60-ECTS master programmes, you will need to have achieved one year of professional work experience before starting your studies.
Tuition Fee
-
International
2388 EUR/yearTuition FeeBased on the tuition of 2388 EUR for the full programme during 12 months. -
EU/EEA
2388 EUR/yearTuition FeeBased on the tuition of 2388 EUR for the full programme during 12 months.
60 ECTS
Online:
- €199/month (full time - 12 months)
- €155/month (part time - 18 months)
€121/month (extended - 24 months)
On Campus:
€799/month (full time)
Living costs for Berlin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.