Management - International Marketing

Overview

 The IU Master’s in International Marketing Management can help you do just that and give you firm skills in leadership and communication. With IU, you can study 100% online, on campus, or switch between both with their new flexible studies option.

Two Degrees, Double the Advantage

IU International University of Applied Sciences (IU) has partnered with London South Bank University to give you the chance to have your degree validated by two institutions. When you choose this option, you’ll graduate from IU with both a German degree and a British degree, giving you a major career boost! This opportunity comes with no extra study courses or traveling.

Career

Since virtually every national and international company sells products or services, the career prospects in marketing are outstanding. Experts with sound marketing and sales skills are in demand almost everywhere. After graduation, for example, you can work as a ...

Communication Manager: As the Communication Manager for a company, you are responsible for smooth internal and external communication and increasing brand presence. Your responsibilities include conception and introduction of PR strategies, management consulting, coaching and the execution of campaigns. You should also have no problem dealing with crisis management and extreme situations as well as change management.

Brand Manager: As a Brand Manager, your job is to strategically develop, position and coordinate a company's brand or image with the goal of making it highly recognisable and differentiating it from other companies. As part of this, your responsibilities include cross-product strategy planning using effective external communication. As a Brand Manager, you also design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally.

Marketing Manager: As a Marketing Manager, you are responsible for the development, planning and implementation of marketing strategies for a company. You constantly monitor and manage marketing activities and the achievement of the defined marketing goals. You also have a lot of responsibility insofar as you shape the company through your strategic activities.

Accreditation

IU is accredited and certified with a seal of approval from the German Accreditation Council. All IU study programmes, materials, and services meet high internal and external quality standards, which are regularly reviewed and updated. Also, IU is the first German university that achieved a 5-star rating for Online Learning from QS.