
Overview
Education
The Master of Science in Marketing Analytics and Insights programme at the National University of Singapore is designed to groom recent graduates to meet the growing demand for data analysts across the industries to address marketing-related issues – predicting demand and trend, understanding consumer preferences and behavioural patterns, creating new product concepts and developing product portfolios, making pricing and promotions decisions, and formulating distribution networks.
Disruptive innovations bring significant challenges to traditional and existing businesses, creating opportunities for growth and expansion.
Programme Structure
Courses include:
- Big Data in Marketing
- Digital Marketing
- Marketing Research
- Customer Insights
- Market Analytics Communication and Visualisation
Key information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , National
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- Starting
- Apply before , International
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Language
Credits
Delivered
Disciplines
Marketing Business Intelligence & Analytics Digital Marketing View 10 other Masters in Business Intelligence & Analytics in SingaporeAcademic requirements
We are not aware of any academic requirements for this programme.
English requirements
Other requirements
General requirements
Educational Background
- A good Bachelor’s degree in any discipline.
- Applicants in the process of earning a degree and are about to graduate are welcome to apply.
Admission Interviews
- A strong performance in the interview (conducted for shortlisted candidates only).
CEMS Language Requirements
- Besides good oral and written skills in English, applicants for the double-master degree programme with CEMS must be proficient in at least one other language.
Tuition Fee
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International
37056 EUR/yearTuition FeeBased on the tuition of 37056 EUR for the full programme during 12 months. -
National
37056 EUR/yearTuition FeeBased on the tuition of 37056 EUR for the full programme during 12 months.
S$60,000
Living costs for Singapore
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.