Overview

The demands on the digital marketing professional are more intense than ever due to rapid advances in technology, the complexities of web design, digital marketing campaign development, social media networks, public relations, advertising, and sales. This program addresses advanced marketing topics that will help give you the tools to create powerful marketing and strategic plans for selling products or services, develop and cultivate a brand, and protect a company’s reputation within the digital community. The program’s curriculum focuses on a variety of advanced principles, including digital marketing theories, search engine optimization, interactive advertising design principles, legal issues, web design, digital metrics, public relations, and global/cultural issues. Your education culminates in the final capstone project, where you’ll be tasked with creating and producing a complete integrated marketing campaign. This well-rounded education will help you advance your marketing and strategic skills in preparation for entering or advancing through the digital marketing industry. To help you make that transition, our team of Career Development professionals will be available to help you polish your interviewing skills and résumé and get you ready for your next steps. In addition, our Career Development services and advisors will be available for support and assistance throughout your career—not just during your education.

Objective of the Digital Marketing (Online) program at Full Sail University

Master's Objective The goal of the Digital Marketing Master of Science degree program is to develop leaders who can adapt to the ever-changing nature of the marketing industry and who understand how its fluidity affects consumer behavior. The program’s advanced academic phases provide students with a focused knowledge and understanding of digital marketing, search engine optimization, e-commerce, and the psychology of the online consumer. Completion of this degree program will greatly enhance your ability to develop and implement a cohesive digital marketing strategy. This program is designed to foster the development of highly trained individuals who want to develop careers in the field of digital marketing. The instruction received in this program provides students with the tools to help sustain a productive career path in the world of marketing.

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Programme Structure

Courses include:

Mastery: Personal Development and Leadership

Digital Marketing Fundamentals

Digital Storytelling and Branding

Consumer Behavior and Analysis

Digital Design and Usability

New Media Marketing

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Key information

Duration

Part-time
- 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.

More details

Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.

Language

English

IELTS

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PTE Academic

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TOEFL^® IBT

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Credits

37 SCH

Delivered

Online

Disciplines

Marketing Digital Media Digital Marketing View 94 other Masters in Digital Media in United States

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Academic requirements

GPA

English requirements

IELTS

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PTE Academic

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TOEFL^® IBT

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Other requirements

General requirements

You must have a baccalaureate or higher level degree from an accredited postsecondary educational institution recognized by the U.S. Department of Education with a transfer academic average of 2.0 (2.5 for Game Design), OR a Full Sail bachelor’s degree with a minimum cumulative GPA of 2.0 (2.5 for Game Design).
Applicants who meet these criteria will be considered for admission pending an evaluation of a copy of official transcripts. Documentation of high school graduation or GED is not required.
Degree held must be of similar scope/subject matter as the intended graduate degree program. Students with an undergraduate degree from an unrelated scope or subject matter will be considered for admission upon provision of a Letter of Intent and a professional résumé.
Some programs may request that applicants with a GPA lower than 2.5 submit a Letter of Intent, résumé and college transcripts for Program Director review.

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Tuition Fee

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International

35000 USD/year

Tuition Fee

Based on the tuition of 35000 USD for the full programme during 12 months.
National

35000 USD/year

Tuition Fee

Based on the tuition of 35000 USD for the full programme during 12 months.
In-State

35000 USD/year

Tuition Fee

Based on the tuition of 35000 USD for the full programme during 12 months.

Funding

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

Studyportals Student Grant Deadline: 30 June 2020

Apply and be among one of the 20 students to win €1000.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Objective of the Digital Marketing (Online) program at Full Sail University

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Disciplines

Explore more key information

Academic requirements

English requirements

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fee

International

National

In-State

Funding

Scholarships Information

Available Scholarships

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