12 months
38000 USD/year
38000 USD/year
Tuition fee
Apply date
Start date


The Entertainment Business - Sports Management Track program at Full Sail University is designed to prepare you for an industry that stays competitive far beyond the playing field.  

Visit the official programme website for more information


Sports management professionals not only understand the complex relationship between athletes and fans; they also possess the advanced skills and practical know-how that the industry demands.

In the Entertainment Business - Sports Management Track program at Full Sail University , you’ll learn strategies of top executives and explore advanced topics ranging from contract negotiation and financial planning to sports marketing and sponsorship.

Course highlights 

  • Executive Leadership - Students explore effective decision-making processes, power and influence, mentoring, leading organizational change, and investing in and managing relationships to achieve business goals.
  • Entertainment Business Finance - Students identify and evaluate entertainment business opportunities and projects using financial principles, while also learning how to raise the necessary finances to fund an entertainment company and/or project.

Programme Structure

Courses include:

  • Mastery: Personal Development and Leadership
  • Executive Leadership
  • Project and Team Management 
  • Business Storytelling and Brand Development
  • Entertainment Business Finance
  • Digital Marketing

Key information


  • Full-time
    • 12 months

Start dates & application deadlines

You can apply for and start this programme anytime.
More details
  • Classes begin monthly for most programs, so you can apply anytime and start on the date that works best for you.


41 SCH


On Campus, Online

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • You must have a baccalaureate or higher level degree from an accredited postsecondary educational institution recognized by the U.S. Department of Education with a transfer academic average of 2.0 (2.5 for Game Design), OR a Full Sail bachelor’s degree with a minimum cumulative GPA of 2.0 (2.5 for Game Design).
  • Applicants who meet these criteria will be considered for admission pending an evaluation of a copy of official transcripts. Documentation of high school graduation or GED is not required.
  • Degree held must be of similar scope/subject matter as the intended graduate degree program. Students with an undergraduate degree from an unrelated scope or subject matter will be considered for admission upon provision of a Letter of Intent and a professional résumé.
  • Some programs may request that applicants with a GPA lower than 2.5 submit a Letter of Intent, résumé and college transcripts for Program Director review.

Tuition Fee

To alway see correct tuition fees
  • International

    38000 USD/year
    Tuition Fee
    Based on the tuition of 38000 USD for the full programme during 12 months.
  • National

    38000 USD/year
    Tuition Fee
    Based on the tuition of 38000 USD for the full programme during 12 months.
  • Online Tuition: $35,000 

Living costs for Winter Park

900 - 1400 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Entertainment Business - Sports Management Track
Full Sail University


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