Overview
Students will hone their entrepreneurial skills and learn about the most recent advancements in digital marketing techniques, advertising, and media from industry professionals with at least 3 years of experience, preparing them for a future in international marketing.
This programme is now available 100% online or onsite at IU's international campus in Berlin and you’ll have the option to continue with an 18-month post study work visa, which gives you the opportunity to work in and explore Germany.
At IU, you can choose between two modern campuses in Berlin and Bad Honnef, each equipped with state-of-the-art facilities, learning spaces and libraries. Experience the vibrant Berlin scene or settle into the friendly environment of Bad Honnef, where on-campus accommodation is available. Join clubs and societies, relax in social areas, and embrace the supportive international community throughout your educational journey.
What does it mean to study on IU Campus?
- All programmes taught in English
- 2-4 intakes per year – programme dependent
- A mix of online self-study and on-campus learning (2-3 days per week) in Germany
- IU’s AI-driven teaching assistant helps you prepare for exams, find materials in the virtual library, and clarify questions
Other perks:
- Study and collaborate in small groups during on-campus tutorials
- Free online German language course
- Access to jobs board and optional internship module
- Optional internship module
- 18-month post-study visa eligibility
On Campus Berlin: located in the heart of Berlin, the IU campus has everything you need to succeed in your studies.
- State-of-the-art study rooms with presentation media
- Free Wi-Fi throughout the campus area
- In-house library with places for online research
- Access to all other canteens and libraries in the capital
- Support in finding great accommodation in Berlin
Career opportunity:
- Marketing Manager
- Digital Communications Manager
- Brand Manager
Why IU?
- Affordable: Enjoy discounts on online and on-campus tuition fees
- Flexible: Start online right away with no fixed semester intakes or study on-campus
- Explore work-study options in Germany: up to 20 hours per week while studying
- Career-oriented: IU provides specialized degree programs in high-demand fields.
- Courses: combine theory and practical application through real-life case studies
- Kickstart your career in Germany: after graduation with an 18-month post-study visa, for on-campus students
- All programmes are accredited: according to German and EU standards in education
- IU degrees are internationally recognised and can be converted to overseas equivalents for work or further studies
- Recognised by WES Canada & US and member of the Association of Indian Universities (AIU)
Accreditation
With over 20 years of experience, all of IU’s degree programmes are accredited by the German Accreditation Council and the German Council of Science and Humanities. They are also enlisted in the European Quality Assurance Register for Higher Education (EQAR) and their programmes bear the FIBAA Seal of Excellence in Digital Education.
Get more details
Visit university websiteProgramme Structure
Study contains:- Leadership
- Innovation and Entrepreneurship
- International Marketing
- Performance Measurement
- Corporate Finance
- Managerial Economics
- Strategic Management
- Operations and Information Management
- Sales, Pricing and Brand Management
Check out the full curriculum
Visit university websiteKey information
Duration
- Full-time
- 18 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Online: Start anytime
Language
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Credits
Delivered
Disciplines
Commerce Master in Business Administration (MBA) Digital Marketing View 159 other Masters in Master in Business Administration (MBA) in GermanyExplore more key information
Visit university websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
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Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IU International University of Applied Sciences and/or in Germany, please visit Student Insurance Portal.
Other requirements
General requirements
Academic Requirements:
- Completed degree from a public or officially recognised university/higher education institution.
- At least a “satisfactory” or Grade C equivalent earned in your previous degree.
- Your undergraduate studies must amount to 240 ECTS credits to begin a 60-ECTS MBA.
- Your undergraduate studies must amount to 210 ECTS to begin a 90-ECTS MBA.
Professional Experience:
- You will need to have at least one year of professional work experience before starting an MBA programme (achieved after previous studies).
- For MBA programmes, you will also need to have completed a second year of professional work experience before graduating.
English Level:
- Proof of English skills.
- If you do not meet the English skills requirements, IU offers the free of charge IU English Language course. This is available to you if you meet the other admission requirements.
- If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.
Make sure you meet all requirements
Visit university websiteTuition Fee
-
International
10016 EUR/yearTuition FeeBased on the tuition of 15025 EUR for the full programme during 18 months. -
EU/EEA
10016 EUR/yearTuition FeeBased on the tuition of 15025 EUR for the full programme during 18 months.
Full-time 18 Months 90 ECTS On Campus
- 835 € / month
- 10017 € / year
- 15025 € / full programme
*One-time campus fee of €1,500
*Limited Offer: prices shown including 15% discount
*Discount is included in the price
*Prices include the graduation fee, no extra application fee
Full-time 18 Months 90 ECTS Online
- 560 € / month
- 6,715 € / year
- 10,072 € / full programme
Part-time 24 Months 90 ECTS Online
- 440 € / month
- 5,278 € / year
- 10,555 € / full programme
Extended 36 Months 90 ECTS Online
- 313 € / month
- 3,756 € / year
- 11,269 € / full programme
*Price strating from
*Limited offer: price include the discount
Living costs for Berlin
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Change your future with IU - apply and save up to 50%!
IU is committed to making high-quality education accessible to all, no matter your circumstances. You have the chance to get up to 50% off your online studies and up to 25% on campus! Their lectures remain incredibly flexible, allowing you to maintain a work-life balance, connect with others, and even experience a new culture while shaping your destiny.
Choose IU and study online or on campus in vibrant Berlin – your journey starts with IU!
Check for any work restrictions
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Scholarships Information
Below you will find Master's scholarship opportunities for International Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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