Studyportals
M.Sc. On Campus

Marketing and Brand Management

ICN Berlin

12 months
Duration
12600 EUR/year
10500 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

MSc in Marketing and Brand Management from ICN Business School graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. They will also be able to draw on their aesthetic training as a source of creativity when making branding decisions. 

Overview

The MSc in Marketing and Brand Management at ICN Business School is a multicultural program that results from studying in a Top French Business School located in Germany.

The program integrates the strategy and creativity to enhance an organization’s brand equity and implement effective marketing programs.

The program is split into modules that enable the students to:

  • Analyze the effectiveness of a brand strategy based on facts and data (Brand Performance)
  • Understand the sectoral differences in brand management,  
  • Explore the specific features of media and non-media communication by examining the most effective ways to implement an online communication strategy or event planning
  • Express their creativity by exploring theory, visual examples and experimentation in the field of art and brand communication and by launching their innovative projects with creative professionals as part of a communication strategy. 
  • to learn the basics of entrepreneurship and 
  • Explore new challenges in brand management that incorporate sustainable development issues and ethic

Accreditation

EQUIS, AMBA, AACSB

Programme Structure

Courses included:

  • Branding
  • Consumer and Society
  • Value Communication
  • IS Management
  • Business Environment
  • Data Analysis
  • Organizational Behaviour
  • Intercultural Communication 
  • Management Control
  • Project Management
  • Strategic Marketing
  • Investment and Financing Decisions
  • Cost Accounting
  • Professional Skills

Key information

Duration

  • Full-time
    • 12 months

Start dates & application deadlines

Language

English
IELTS admission requirements IELTS
6.5
TOEFL admission requirements TOEFL® IBT
80

Delivered

On Campus

Academic requirements

GPA admission requirements GPA
Required
GMAT admission requirements GMAT
Required

English requirements

IELTS admission requirements IELTS
6.5
TOEFL admission requirements TOEFL® IBT
80

Other requirements

General requirements

  • 4-year higher-education degree (BAC+4) or Master’s
  • 3-year higher-education degree (BAC+3) with extensive work experience in these fields
  • Selection based on an application form and interview

Tuition Fee

To alway see correct tuition fees
  • International

    12600 EUR/year
    Tuition Fee
    Based on the tuition of 12600 EUR per year during 12 months.
  • EU/EEA

    10500 EUR/year
    Tuition Fee
    Based on the tuition of 10500 EUR per year during 12 months.

Living costs for Mitte

630 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing and Brand Management
-
ICN Berlin

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