Marketing and Brand Management

ICN Berlin

M.Sc. On Campus
12 months
10560 EUR/year
10560 EUR/year
Tuition fee
Apply date
Start date


MSc in Marketing and Brand Management from ICN Business School graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. They will also be able to draw on their aesthetic training as a source of creativity when making branding decisions.


The MSc in Marketing and Brand Management at ICN Business School is a multicultural program that results from studying in a Top French Business School located in Germany.

The program integrates the strategy and creativity to enhance an organization’s brand equity and implement effective marketing programs.

The program is split into modules that enable the students to:

  • Analyze the effectiveness of a brand strategy based on facts and data (Brand Performance)
  • Understand the sectoral differences in brand management, 
  • Explore the specific features of media and non-media communication by examining the most effective ways to implement an online communication strategy or event planning
  • Express their creativity by exploring theory, visual examples and experimentation in the field of art and brand communication and by launching their innovative projects with creative professionals as part of a communication strategy. 
  • to learn the basics of entrepreneurship and 
  • Explore new challenges in brand management that incorporate sustainable development issues and ethic

Find out more on one of our webinars always at 1pm (GMT+2) on

23rd June,

7th July,

21st July,

4th August and

18th August.

Please register to



Programme Structure

Courses included:

  • Branding
  • Consumer and Society
  • Value Communication
  • IS Management
  • Business Environment
  • Data Analysis
  • Organizational Behaviour
  • Intercultural Communication
  • Management Control
  • Project Management
  • Strategic Marketing
  • Investment and Financing Decisions
  • Cost Accounting
  • Professional Skills


  • Javier Flores Zamora
  • Olivier Mesly
  • Nicolas Latour
  • Alexandra Rome

Key information


  • Full-time
    • 12 months

Start dates & application deadlines




60 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA Your GPA, or Grade Point Average, is a number that indicates how well or how high you scored in your courses on average. Usually a GPA scales between 1.0 and 4.0, however different countries and universities can have different grading systems.
GMAT admission requirements GMAT The Graduate Management Admission Test (GMAT) is a test intended to assess certain analytical, writing, quantitative, verbal, and reading skills in written English for use in admission to a graduate management program, such as an MBA. GMAT contains 4 sections - Analytical Writing Assessment, Integrated Reasoning, Quantitative and Verbal. The score has a range from 200 - 800.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).

Other requirements

General requirements

  • 4-year higher-education degree (BAC+4) or Master’s
  • 3-year higher-education degree (BAC+3) with extensive work experience in these fields
  • Selection based on an application form and interview
  • 3-year higher-education degree (BAC+3), you can apply for the preparatory year then take your MSc over 2 years
  • student selection is based on the application and an interview to understand the motivation and check the students prior knowledge

Tuition Fee

  • International

    10560 EUR/year
    Tuition Fee
    Based on the original amount of 10560 EUR per year and a duration of 12 months.
  • EU/EEA

    10560 EUR/year
    Tuition Fee
    Based on the original amount of 10560 EUR per year and a duration of 12 months.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Marketing and Brand Management
ICN Berlin