24 months
Duration
9000 EUR/year
9000 EUR/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Once they have completed the MSc in Brand and Marketing Management course from ICN Berlin, graduates will be able to identify ways to build the company’s brand capital and implement a strategy within a multidisciplinary and/or multicultural context. 

Visit the official programme website for more information

Overview

Theoretical and creative

Meets the needs of companies seeking new and innovative ideas. Combines the theoretical and creative aspects of marketing and branding. Students apply the conceptual framework to real-life projects with the help of professionals from the world of business.

Career outcomes

This Brand and Marketing Management program from ICN Berlin prepares students to take on the following international roles in BtoC or BtoB markets:

  • Global Brand Manager
  • Product Manager
  • Marketing Manager
  • Brand & Marketing Consultant/Analyst

Accreditation

EQUIS, AMBA, AACSB

Programme Structure

Courses include:

  • Consumer Psychology and Market Research
  • Branding in the social media era
  • Offering Management in the Digital Era
  • Marketing Intelligence and Brand Analytics
  • Strategic brand management
  • Current issues in branding and marketing
  • Sustainable brands and ethics
  • Brand design and campaigns

Key information

Duration

  • Full-time
    • 24 months

Start dates & application deadlines

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • For MSc1 admissions: 3-year higher-education degree (BAC+3)
  • For MSc2 admissions: 3 or 4-year higher-education degree (BAC+3/BAC+4) with extensive work experience in a company
  • Selection based on an application form and interview

Tuition Fee

To alway see correct tuition fees
  • International

    9000 EUR/year
    Tuition Fee
    Based on the tuition of 9000 EUR per year during 24 months.
  • EU/EEA

    9000 EUR/year
    Tuition Fee
    Based on the tuition of 9000 EUR per year during 24 months.

Living costs for Mitte

630 - 1000 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Brand and Marketing Management
-
ICN Berlin

Wishlist

Go to your profile page to get personalised recommendations!